Quote: Exactly how is it a "matter of optics"?
You claim Pentax isn't doing it right. But simple fact,
no one made you the judge. You choose to call it incompetency , some would choose to call it the realities of running a camera company while looking at the same set of data. You call them incompetent because they give you their best guesses based on a fluid situation. But, not knowing what that situation was, their response may have been an over the top demonstration of competency. So, basically, you have applied your personal optics and arbitrary standards to a situation you know nothing about. That's what optics means. You can look at it one way, or you can look at it another way. The fact that you always seem to see the negative maybe blinds you to that. If you only see one side of a multi-faceted decision, everything can be crystal clear and black and white. The real world is somewhat more various shades of grey, with a multitude of decisions to be made all affecting each other. The new sensor enabling the creation of the 645z pushed back the FF 6 months. The FF doesn't exist in a vacuum. It has to share, development teams, production capacity, manufacturing facilities etc. with other models. That helps Pentax keep costs down and is the epitome of competency. What you're talking about, I have no idea.
You think someone was sitting in their office twiddling their thumbs, making paper airplanes instead of developing the FF? Really> I doubt you even have a clue what a competent camera company would look like, unless you mean the imaginary camera company that has everything perfect the first time and ready to release before announcing the product. My point was, there is no such camera company, and no such perfect camera has ever been released. SO by your definition of competency there shouldn't be any cameras at all. We should be waiting for the announcement of camera perfection.
Pentax is a camera company... this is what camera companies do. They are within the limits of accepted practice. That's all I'm saying.
Personally I like the way Pentax has handled this. They've tried to keep us in the loop, let everyone that's been hanging on the their FF K-mount glass for 30 years know something is coming for them, and worked towards bringing it to market, without disrupting the cash flow from other product lines that are currently the cash flow generators for the company.
As I said, it's all optics, you see incompetence, I see the realities of the manufacturing world. Everyone sees what they want to see, just some of us realize it's a choice between many realities, others think what they see is reality. No on else need contribute.