Originally posted by Winder Given the level of competition between Canon and Ricoh in certain industries it makes sense for Ricoh to buy RED which is a key Canon competitor in the professional cinema market. "the enemy of mine enemy is my friend".
Now imagine the 645z with RED 4K capabilities and what that brings to the market.
Exactly my thought, Ricoh shows their interest for video for years but lacks real knowledge for video market, the WG-M1 codecs are not good enough to be a real GoPro competitor. The Theta S is ok for web streaming but still not enough to push 360° video streaming (which will perfectly fit a new Ricoh action cam concept). Pentax cam have top still image quality but none (even 645Z) have a good enough video implementation to be seen in any market as a possible still+video option. If this is true, Ricoh opens a new front-line with Canon, bring the competition with GoPro at another level, ...
But this should not affect positively the incoming FF, it's for future products.