DFA 24-70mm to be launched soon

Daikokuya · 09-23-2015, 05:06 PM

HD PENTAX-D FA 24-70mm F2.8ED SDM WR
WG-40（black or yellow)
WG-40 W（white or blue）

Those products are coming soon.

???????????HD PENTAX-D FA 24-70mm F2.8ED SDM WR????????? - ????info

Uluru · 09-23-2015, 05:12 PM - **1 Like**

The seriousness of the lens to be introduced 'soon' tells about how much they are willing to please and quick fix the screw up they did.
So if they wish to launch fast normal zoom, 6 months ahead, it means Ricoh knows they had screwed up badly.

**Belnan** · 09-23-2015, 05:13 PM

mmm SDM or DC?

**grahame** · 09-23-2015, 05:21 PM

Originally posted by Belnan

mmm SDM or DC?

HD PENTAX-D FA 24-70mm F2.8ED SDM WR

KDD · 09-23-2015, 05:40 PM

Cool!

6BQ5 · 09-23-2015, 06:03 PM

Originally posted by Uluru

The seriousness of the lens to be introduced 'soon' tells about how much they are willing to please and quick fix the screw up they did.
So if they wish to launch fast normal zoom, 6 months ahead, it means Ricoh knows they had screwed up badly.

Fix? Maybe this was their plan all along?

rawr · 09-23-2015, 06:08 PM

Both of the new big DFA zooms were ED DC AW.
I hope 'SDM' was a typo for the 24-70.

**Rondec** · 09-23-2015, 06:13 PM

SDM probably doesn't mean the same thing for all lenses. It certainly isn't the same motor in the DA *55, 16-50 and 50-135. The question isn't really what they call it, but how well it works.

Daikokuya · 09-23-2015, 06:51 PM

WR, not AW, is also a little bit concern. But we'll see.

Imp · 09-23-2015, 07:06 PM

Originally posted by Daikokuya

But we'll see.

Or shall we...

Venom3300 · 09-23-2015, 08:02 PM

Im going to go ahead and just say thats wrong. It will be AW and DC...

lytrytyr · 09-23-2015, 08:24 PM

The new 645 28-45 is SDM, at least according to HD Pentax-DA 645 28-45mm F4.5 ED AW SR Reviews - 645 Zoom Lenses - Pentax Lens Reviews & Lens Database

So SDM may actually be right for this lens as well.
Hopefully it is a reworked supersonic motor, not like the old SDM,
giving the kind of AF speed that the FF market will demand.

---------- Post added 09-23-15 at 10:27 PM ----------

Originally posted by rawr

Both of the new big DFA zooms were ED DC AW.

But now we're waiting for the redesigned 70-200,
so it may emerge with a new version of SDM as well,
given that it's a * lens.

Winder · 09-23-2015, 08:57 PM

Given the history of SDM I'll be surprised if this lens is actually SDM. The 24-70mm needs to be really fast to compete with Canon and Nikon, and SDM has never been really fast. I hope this is a DC lens. I can't believe marketing would let them put SDM on it.

**jatrax** · 09-23-2015, 09:05 PM

Not buying this. The 70-200 is DC and AW. No way the 24-70 will be any different. Looks like old info rehashed. Or bad assumptions.

JPT · 09-23-2015, 09:10 PM

I'm pretty sure this is the correct name for the lens, because I think the information that digicame-info gets is what goes out to retailers to list items on their websites.

It certainly is interesting that they use SDM for the motor. I guess it refers to a specific kind of motor.

I think it makes sense to use WR for all lenses. The distinction between WR and AW has always been confusing.

Anyway, exciting news!

09-23-2015, 05:06 PM	#1
Daikokuya Senior Member Join Date: Nov 2013 Posts: 210	DFA 24-70mm to be launched soon HD PENTAX-D FA 24-70mm F2.8ED SDM WR WG-40（black or yellow) WG-40 W（white or blue） Those products are coming soon. ???????????HD PENTAX-D FA 24-70mm F2.8ED SDM WR????????? - ????info

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09-23-2015, 05:12 PM - 1 Like	#2
Uluru Banned Join Date: May 2010 Location: Back to my Walkabout Creek Photos: Gallery \| Albums Posts: 2,535	The seriousness of the lens to be introduced 'soon' tells about how much they are willing to please and quick fix the screw up they did. So if they wish to launch fast normal zoom, 6 months ahead, it means Ricoh knows they had screwed up badly.

09-23-2015, 05:13 PM	#3
Belnan Site Supporter Join Date: Jul 2010 Location: Nova Scotia Photos: Albums Posts: 1,090	mmm SDM or DC?

09-23-2015, 05:21 PM	#4
grahame Loyal Site Supporter Join Date: Aug 2011 Photos: Albums Posts: 2,041	Originally posted by Belnan mmm SDM or DC? HD PENTAX-D FA 24-70mm F2.8ED SDM WR

09-23-2015, 05:40 PM	#5
KDD Veteran Member Join Date: Sep 2013 Photos: Gallery \| Albums Posts: 403	Cool!

09-23-2015, 06:03 PM	#6
6BQ5 Veteran Member Join Date: Jun 2013 Location: Nevada, USA Photos: Albums Posts: 3,348	Originally posted by Uluru The seriousness of the lens to be introduced 'soon' tells about how much they are willing to please and quick fix the screw up they did. So if they wish to launch fast normal zoom, 6 months ahead, it means Ricoh knows they had screwed up badly. Fix? Maybe this was their plan all along?

09-23-2015, 06:08 PM	#7
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913	Both of the new big DFA zooms were ED DC AW. I hope 'SDM' was a typo for the 24-70.

09-23-2015, 06:13 PM	#8
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 27,663	SDM probably doesn't mean the same thing for all lenses. It certainly isn't the same motor in the DA *55, 16-50 and 50-135. The question isn't really what they call it, but how well it works.

09-23-2015, 06:51 PM	#9
Daikokuya Senior Member Join Date: Nov 2013 Posts: 210 Original Poster	WR, not AW, is also a little bit concern. But we'll see.

09-23-2015, 07:06 PM	#10
Imp Pentaxian Join Date: Nov 2014 Location: Washington, DC Photos: Gallery \| Albums Posts: 1,749	Originally posted by Daikokuya But we'll see. Or shall we...

09-23-2015, 08:02 PM	#11
Venom3300 Veteran Member Join Date: Jul 2014 Posts: 714	Im going to go ahead and just say thats wrong. It will be AW and DC...

09-23-2015, 08:24 PM	#12
lytrytyr Pentaxian Join Date: Nov 2011 Photos: Gallery \| Albums Posts: 4,310	The new 645 28-45 is SDM, at least according to HD Pentax-DA 645 28-45mm F4.5 ED AW SR Reviews - 645 Zoom Lenses - Pentax Lens Reviews & Lens Database So SDM may actually be right for this lens as well. Hopefully it is a reworked supersonic motor, not like the old SDM, giving the kind of AF speed that the FF market will demand. ---------- Post added 09-23-15 at 10:27 PM ---------- Originally posted by rawr Both of the new big DFA zooms were ED DC AW. But now we're waiting for the redesigned 70-200, so it may emerge with a new version of SDM as well, given that it's a * lens.

09-23-2015, 08:57 PM	#13
Winder Veteran Member Join Date: Apr 2010 Location: Tennessee Posts: 6,617	Given the history of SDM I'll be surprised if this lens is actually SDM. The 24-70mm needs to be really fast to compete with Canon and Nikon, and SDM has never been really fast. I hope this is a DC lens. I can't believe marketing would let them put SDM on it.

09-23-2015, 09:05 PM	#14
jatrax Site Supporter Join Date: May 2010 Location: Washington Cascades Photos: Gallery \| Albums Posts: 12,991	Not buying this. The 70-200 is DC and AW. No way the 24-70 will be any different. Looks like old info rehashed. Or bad assumptions.

09-23-2015, 09:10 PM	#15
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821	I'm pretty sure this is the correct name for the lens, because I think the information that digicame-info gets is what goes out to retailers to list items on their websites. It certainly is interesting that they use SDM for the motor. I guess it refers to a specific kind of motor. I think it makes sense to use WR for all lenses. The distinction between WR and AW has always been confusing. Anyway, exciting news!