Originally posted by iudex And how would you describe a company which market share is 4,5% ( DSLR sales in 2015; compare to Canon: 54,7% and Nikon 39,1%)?
It doesn't have to match Canon and Nikon sales numbers - it just has to turn enough of a profit to go on making cameras.
Originally posted by iudex but it´s not a mirrorless system someone takes seriously. Teenage Japanese girls like and buy it,
You contradict yourself - who doesn't take it seriously? You, perhaps, or anyone else who lusts after the next mirrorless, EVF-equipped hundred-megapixel wonder. And really, who cares who buys it? Money in Ricoh's pocket is money in Ricoh's pocket, whether from teenage Japanese schoolgirls or someone else. I'm pretty sure Ricoh regard the Q as a foot in the door to more serious things - when that teenage Japanese schoolgirl outgrows her out-of-the-box Q, she has two choices; buy a better lens or buy a bigger camera. If she's already carrying a Pentax camera, the chances of her buying a bigger Pentax increase. And all that time the thing is being waved in her friends' faces, bombarding them with "Pentax" every time she takes their picture.
I'm pretty sure some of those teenage Japanese schoolgirls take their photography VERY seriously, and some of them might well be insulted by your words.