Originally posted by zeitlos The display was officially announced by Pentax/Ricoh France on Facebook.
Originally posted by Asahiflex Indeed and I guess France is Pentax's biggest market in Europe. At least it was like that a few years ago...
I happen to accidentally know the person responsible for the marketing strategy of Pentax Europe that was hired by Ricoh (after the previous guy left or was fired), since I used to be a marketer for a decade, and that person has a pretty high level of expertise in marketing, and was actually behind some of the things that happened to revive the Pentax brand after the acquisition by Ricoh. It wasn't by random that a dedicated Pentax shop (show room) was opened in Paris , including some other moves such as the decision to make a full frame.