Originally posted by Rondec If Pentax isn't going to make this camera a video machine then there is no reason not to use a version of the 36 megapixel sensor. The 42 basically increases frame rate slightly, improved video a lot, and added PDAF on the sensor (unnecessary for Pentax's purposes).
D810 already does better than A7R that use the 36MP sensor. This is more how Nikon manage to get more out of its iso 50 than anything else. Outside iso50 mode, D810 has 0.3EV gain at iso 100, is similar at iso 200 and worse starting iso 400. That's not so great.
The real problem for Pentax to me is the positionning. The best sensor out there is the 42MP BSI sensor. It the one that has the most pixels of Sony FF, the best high iso performance and the dynamic range if it was mounted on a Nikon. Canon has a 50MP sensor but its performance doesn't look so great, so that not big issue.
The Cameras with this 42MP BSI sensor are going to get the top score. The MP show clearly that this isn't the same as a camera announced almost 4 year ago. And for all wedding/action/sport shooter the boost on high iso, even if small is not to ignore.
This is a matter of having the best or not, and in term of positionning, branding and being discussed everywhere this is important.
If Pentax has "only" 36MP it is really important that Nikon doesn't get a 42MP or more on its own and that this is an improved BSI sensor with outstanding performance. If it is just what is in a D810 that was announced 1.5 year ago and very similar to the 4 year old D800, that will not motivate many buyers.
Pentax can decide to not compete on the sensor, even if it allowed its K5 to get lot of great review and sell quite well. But then it remove one argument, it need to have other reasons.