[tgchan]

I wonder which full frame it will be... Are they aiming to compete with the best FF cameras or just entry level ones? I would honestly like to see them in the lower price range competing with D610 and 6D.

Unfortunately, after such long time, they probably want to be the best and top every other FF camera.

[Mistral75]

I wonder which full frame it will be... Are they aiming to compete with the best FF cameras or just entry level ones? I would honestly like to see them in the lower price range competing with D610 and 6D.

Unfortunately, after such long time, they probably want to be the best and top every other FF camera.

Why do you think they are making a reference to many Pentax's 'world firsts' and a specific focus on the LX?

[pathdoc]

Case in point:

Not so much that - I can handle any normal or wide prime - but some tele zooms (e.g. the SMC-M 80-200/4.5) are a different matter. The balance point shifts too far forward and things get awkward. The FA 135 is actually OK because the hand fits naturally under the stationary part of the barrel and the fingers to the focusing ring, but one-touch zooms sometimes have nowhere to rest the hand that doesn't risk jostling either focus or zoom when holding for a prolonged period.

---------- Post added 30-11-15 at 09:28 ----------

Are they aiming to compete with the best FF cameras or just entry level ones?

Given that they're drawing comparison with the LX, I think this will be Pentax's effort to be the best of the best.

[Mistral75]

Yes, saw that too. What do they mean by "PENTAX is launching a digital SRL with a brand-new format"?

Well, it's probably been through a translation company that doesn't know a lot about cameras, because there is quite a few bits of terminology that look wrong. (...)

I am not so sure of this since (Japanese) people at Digital Camera Info are scratching their heads as well, concerning the meaning of this "new format". See the 'Comments' (コメント) section:

http://digicame-info.com/2015/11/post-752.html

(...) They probably just mean that it's a new format from Pentax DSLRs. (...)

I agree with you. A bit unfortunate though.

[Deimos]

Is the image/rendering of the camera cut off at the bottom?

[gaweidert]

If this is a new format, companies like Adobe, et al will need time to develop the software to handle it. It may be some of the reason for the delay. Whatever is going to happen, this teaser will generate a lot of speculation on several sites.

[RonHendriks1966]

Oh, that's a FA31 on the picture!

That is just a photoshop lens and not a real one I think.

Good to see a date.

[kenspo]

I've told before, that new things will come on the FF. - But not even i know what they mean with new format! haha

[rawr]

Looking good.
Should be very interesting over the next few weeks to watch how they develop their product narrative.

[D1N0]

PENTAX has always been a unique brand of camera. Never one to imitate other makes, PENTAX has stuck to its pursuit of original value to create high-performance cameras used and loved by pros and amateur photographers alike.
Let’s look back on the history of PENTAX, going back to its origins at Asahi Optical Co., Ltd. The company was established in 1919 as Asahi Kogaku Goshi Kaisha. It manufactured eyeglass lenses and cine lenses. In 1952, the company began camera production with its Asahiflex 1, the first single-lens reflex camera made in Japan. In 1954, this model evolved into Asahiflex IIB with a quick-return mirror. The Asahi Pentax AP, which came out in 1957, was the first camera to come equipped with a pentaprism—a five-side optical glass element—as well as a quick-return mirror. This was the first time the name PENTAX appeared. These models were followed by many other cameras—exclusively SRL—equipped with unique features that were the first of their kind, both in Japan and in the world. In 1964, the Asahi Pentax SP was the first SRL with TTL (through-the-lens) metering. Asahi Pentax ES, launched in 1971, was the first with TTL full-aperture metering and automatic exposure control.
Not all PENTAX cameras used 35 mm film. In 1967, the maker put out the first medium-format SRL with built-in TTL exposure metering that used 6 cm x 7 cm film. The camera was aptly named PENTAX 6 x 7. A medium-format camera using 6 cm x 4.5 cm film, the PENTAX 645 (1984). Not only did PENTAX mobilize the medium-size camera world with 35 mm cameras, but it also launched the first medium-format interchangeable AF lens camera, PENTAX 645NII (1997), achieving both high-quality pictures and mobility. The camera has been used and loved by photography lovers of all kinds.
As for digital SRL cameras, in 2003, PENTAX *istD was unveiled as the smallest and lightest weight camera in the world. PENTAX K100D (2006) was well-received as the first PENTAX digital SRL to have built-in image stabilization. The same year, PENTAX K10D was released. It had the same functions as K100D as well as the first dustproof and weatherproof structure, and achieving a reputation for overall excellence in an SLR camera. It received 3 major international camera awards: TIPA, Camera of the Year, and EISA. In the years that have followed, the maker has continued to release unique cameras, such as the digital SRL with the well-known medium-format 645 mount, PENTAX 645D.
Coming up in spring 2016!
PENTAX is launching a digital SRL with a brand-new format.
Reliability rooted in history and technology. Incomparable originality. These are all unique and attractive cameras that only PENTAX can offer. A new chapter in the PENTAX is about to begin!

What's with the SRL? A brand new format? Not full frame? a 30x30mm sensor?

[JPT]

One thing to note is that where the English version uses the word "launch", the Japanese version uses the word "発売" (hatsubai), which means "on sale". That sounds more confident to me.

[ogl]

it's the same camera as we saw before

[D1N0]

Is the image/rendering of the camera cut off at the bottom?

Yes it is. some poor Photoshop.

[biz-engineer]

brand-new format"?

Maybe they've listened to Ron and they've watched the video from Ed a few years ago, it's going to be a 864mm2 square sensor format (30mmx30mm ~ 35mm x 24mm), but $20 cheaper and so that you can use a larger portion of the APSC lenses. Could also be a 4:3 ratio. Then it could not be compared to Nikon and Canon offerings, because it would be unique.

[Zav]

If it is, that camera is smaller than the K3.

That is just a photoshop lens and not a real one I think.

Good to see a date.

Let's call it a bad photoshop of a FA31 stuck on the camera then.