Pentax FF Teaser Updated

Stickler · 11-30-2015, 03:45 PM - **1 Like**

Originally posted by Hattifnatt

Judging by the appearance of the camera, buttons and so on... I think they're going after the big boys. Also Kenpo said... this FF will be aimed at pro's. But this doesn't mean it will not have a reasonable price. Would you pay for a 6D, or... would you pay a bit more for THE BEST FF CAMERA IN THE MARKET? come on Pentax... I have a feeling they will nail it with this one.

---------- Post added 1st Dec 2015 at 01:35 ----------

It will be. Trust me son... 5 beers now so easy to get excited. But BEAST it will be.

Yes this has been the Pentax model for a while, one tier up from whatever market they are competing against on price. K10D was priced about like Digital Rebel of the time, yet was much more camera, K30 offered 2 dials and WR in the price segment that only offered 1, to just name 2 examples. I think this FF will not play on a level field, being priced less than similar quality cameras from CaNikon, that's the Pentax way.

redrockcoulee · 11-30-2015, 03:49 PM - **1 Like**

Originally posted by biz-engineer

Maybe they've listened to Ron and they've watched the video from Ed a few years ago, it's going to be a 864mm2 square sensor format (30mmx30mm ~ 35mm x 24mm), but $20 cheaper and so that you can use a larger portion of the APSC lenses. Could also be a 4:3 ratio. Then it could not be compared to Nikon and Canon offerings, because it would be unique.

I will buy that The square format that is.

I have this funny feeling though this will not come to pass

**Hattifnatt** · 11-30-2015, 04:08 PM

Originally posted by redrockcoulee

I will buy that The square format that is.

I have this funny feeling though this will not come to pass

Better yet... triangular sensor ? finally bring a meaning to that exposure triangle ??

maw · 11-30-2015, 04:33 PM

I had, so the LX that the MX, (my MX sleep well) until two years ago, then I sold it (LX), was the camera that was probably the biggest rival of Canon and Nikon especially,
(in the era film ''Nikkormat EL'' was my first Nikon until the ''Nikon F3 HP''), I believe that the message of Pentax / Ricoh is clear, take back some of the ground lost.
Personally, I wish long life to Pentax (and of course to his owner Ricoh).
I hope also, that Pentax (FF) does not lose some features that make it professional like Leica, in shorts words a Pentax for all season or if you prefer for every taste, leaving some gadgets not really useful.

**reytor** · 11-30-2015, 04:40 PM - **1 Like**

I'd be very happy with square sensor. No more attaching grip or twisting wrist to uncomfortable position. Thats what the grid on the wheel means; one can select landscape / portrait grid in viewfinder.

**MJSfoto1956** · 11-30-2015, 04:50 PM

Originally posted by rawr

Sigh. These basic flaws in marketing material, although trivial, do point to a lack of corporate attention to detail that is a bit worrying, especially for a precision equipment company.

You make a great point there -- a potential customer will take into account ALL of the brand's communication to determine the ultimate value. This is why Apple spends so much time and detail on their packaging, websites, printing, marketing, advertising, and of course their products. OTOH, one of the prime reasons Apple products cost so much is to cover the costs associated with marketing and advertising (ditto for Canon and Nikon). So Pentax has followed a different path: lower prices = lower marketing visibility. I don't see how we can have it both ways: If they spend many millions in marketing and advertising would we be willing to spend an extra 10-20% in product costs? Additionally, if we want superior service would we be willing to spend another 10% on top of that? It's somewhat of a Catch-22. Personally, I'm ok with their current course.

Michael

**TAP** · 11-30-2015, 05:17 PM

Strange they've been so secretive about the name...

I'd be a little surprised if it was anything other than K-1.

Alizarine · 11-30-2015, 06:07 PM

Maybe the name IS the final hurdle. And perhaps a few more things under the hood like software updates they can add to existing one before release. Well whatever it is, what's posted on the site confirms the most recent mockup is the final form of the upcoming digital 135

**monochrome** · 11-30-2015, 06:19 PM

Originally posted by kenspo

Every tread ends in a stupid discussion *roll eyes* haha! Who cares what lens is on or of its photoshopped...come on..haha!

You should know by now you can't hold back the tide. You just have to let it rise until a couple hundred people have each commented three times

**monochrome** · 11-30-2015, 06:57 PM

I don't think it will be a K-line camera. That's strongly associated with APSc now. Some musing . . .

Clearly there's something new and special about this camera - all those references to firsts read like the Milestones list on Asahi Optical Historical Club.

We've had KX, MX and LX as advanced amateur or Pro cameras (save K2DMD) - K, M, and the only L body. The nomenclature could be another 'X' body series.
We've had 67 and 645 so as Mistral75 wrote above it could be a '35' or '135' line.
We're in roughly the 50th year since the Spotmatic introduction - the 'S' body line - so a nomenclature derived from LX will work in honor of the Spotmatic on many levels. But 'S' is assigned to 'special' lines.

We already had Kx, MX-1 --

LX-1 (series)?

reh321 · 11-30-2015, 07:24 PM

Originally posted by monochrome

I don't think it will be a K-line camera. That's strongly associated with APSc now. Some musing . . .

Clearly there's something new and special about this camera - all those references to firsts read like the Milestones list on Asahi Optical Historical Club.

We've had KX, MX and LX as advanced amateur or Pro cameras (save K2DMD) - K, M, and the only L body. The nomenclature could be another 'X' body series.
We've had 67 and 645 so as Mistral75 wrote above it could be a '35' or '135' line.
We're in roughly the 50th year since the Spotmatic introduction - the 'S' body line - so a nomenclature derived from LX will work in honor of the Spotmatic on many levels. But 'S' is assigned to 'special' lines.

We already had Kx, MX-1 --

LX-1 (series)?

(1) from the picture, they left little space for a name, so if the name does go there, it must be short (like LX-1)

(2) they have mostly used up the obvious K-number names; even for APS-C, they'll need to move on to some other pattern for the top-tier line.

Uluru · 11-30-2015, 07:31 PM - **1 Like**

Originally posted by rullrich

Yes, saw that too. What do they mean by "PENTAX is launching a digital SRL with a brand-new format"?

SRL (repeated several times) .. brand-new format .. etc.

That mean, Asahi-man has checking all the spelling in English, possibly write every informations too. Ricoh was happy to publish.
Trust not on issue? .. see next February .. will be full of frames and uptades

Franky2step · 11-30-2015, 08:55 PM

What we have here is a failure to communicate. The OP has two separate links to different photos of the FF camera, one with what is undoubtedly the 31mm Ltd, the other without a doubt the new DFA 24-70. Can we now move along to more pressing Pentaxian complaints about what is the Holy Grail of cameras for us mere mortals?

**Digitalis** · 11-30-2015, 09:01 PM - **1 Like**

writes "SRL" numerous times in a marketing teaser about a new DSLR camera

Gray · 11-30-2015, 09:27 PM

Yes, I thought my eyes were playing tricks. But there it is: "SRL" cameras over and over and over in the text...

Ricoh, this makes you look amateurish and sloppy and ridiculous. Do you pay people to write and edit your cut-and-paste marketing material for you? If so, you deserve a refund.

11-30-2015, 06:19 PM	#84
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by kenspo Every tread ends in a stupid discussion roll eyes haha! Who cares what lens is on or of its photoshopped...come on..haha! You should know by now you can't hold back the tide. You just have to let it rise until a couple hundred people have each commented three times Last edited by monochrome; 11-30-2015 at 06:26 PM.

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11-30-2015, 03:45 PM - 1 Like	#76
Stickler Forum Member Join Date: Oct 2013 Location: Midwest Posts: 98	Originally posted by Hattifnatt Judging by the appearance of the camera, buttons and so on... I think they're going after the big boys. Also Kenpo said... this FF will be aimed at pro's. But this doesn't mean it will not have a reasonable price. Would you pay for a 6D, or... would you pay a bit more for THE BEST FF CAMERA IN THE MARKET? come on Pentax... I have a feeling they will nail it with this one. ---------- Post added 1st Dec 2015 at 01:35 ---------- It will be. Trust me son... 5 beers now so easy to get excited. But BEAST it will be. Yes this has been the Pentax model for a while, one tier up from whatever market they are competing against on price. K10D was priced about like Digital Rebel of the time, yet was much more camera, K30 offered 2 dials and WR in the price segment that only offered 1, to just name 2 examples. I think this FF will not play on a level field, being priced less than similar quality cameras from CaNikon, that's the Pentax way.

11-30-2015, 03:49 PM - 1 Like	#77
redrockcoulee Pentaxian Join Date: Nov 2009 Location: Medicine Hat Posts: 2,306	Originally posted by biz-engineer Maybe they've listened to Ron and they've watched the video from Ed a few years ago, it's going to be a 864mm2 square sensor format (30mmx30mm ~ 35mm x 24mm), but $20 cheaper and so that you can use a larger portion of the APSC lenses. Could also be a 4:3 ratio. Then it could not be compared to Nikon and Canon offerings, because it would be unique. I will buy that The square format that is. I have this funny feeling though this will not come to pass

11-30-2015, 04:08 PM	#78
Hattifnatt Site Supporter Join Date: Mar 2013 Location: Bucharest Photos: Gallery Posts: 4,625	Originally posted by redrockcoulee I will buy that The square format that is. I have this funny feeling though this will not come to pass Better yet... triangular sensor ? finally bring a meaning to that exposure triangle ??

11-30-2015, 04:33 PM	#79
maw Pentaxian Join Date: Feb 2014 Location: Sassari (Italy) Posts: 1,118	I had, so the LX that the MX, (my MX sleep well) until two years ago, then I sold it (LX), was the camera that was probably the biggest rival of Canon and Nikon especially, (in the era film ''Nikkormat EL'' was my first Nikon until the ''Nikon F3 HP''), I believe that the message of Pentax / Ricoh is clear, take back some of the ground lost. Personally, I wish long life to Pentax (and of course to his owner Ricoh). I hope also, that Pentax (FF) does not lose some features that make it professional like Leica, in shorts words a Pentax for all season or if you prefer for every taste, leaving some gadgets not really useful.

11-30-2015, 04:40 PM - 1 Like	#80
reytor Site Supporter Join Date: Aug 2009 Location: Santiago Photos: Gallery Posts: 220	I'd be very happy with square sensor. No more attaching grip or twisting wrist to uncomfortable position. Thats what the grid on the wheel means; one can select landscape / portrait grid in viewfinder.

11-30-2015, 04:50 PM	#81
MJSfoto1956 Site Supporter Join Date: Dec 2013 Location: Boston Posts: 1,305	Originally posted by rawr Sigh. These basic flaws in marketing material, although trivial, do point to a lack of corporate attention to detail that is a bit worrying, especially for a precision equipment company. You make a great point there -- a potential customer will take into account ALL of the brand's communication to determine the ultimate value. This is why Apple spends so much time and detail on their packaging, websites, printing, marketing, advertising, and of course their products. OTOH, one of the prime reasons Apple products cost so much is to cover the costs associated with marketing and advertising (ditto for Canon and Nikon). So Pentax has followed a different path: lower prices = lower marketing visibility. I don't see how we can have it both ways: If they spend many millions in marketing and advertising would we be willing to spend an extra 10-20% in product costs? Additionally, if we want superior service would we be willing to spend another 10% on top of that? It's somewhat of a Catch-22. Personally, I'm ok with their current course. Michael

11-30-2015, 05:17 PM	#82
TAP Site Supporter Join Date: Apr 2010 Location: Los Angeles Posts: 121	Strange they've been so secretive about the name... I'd be a little surprised if it was anything other than K-1.

11-30-2015, 06:07 PM	#83
Alizarine Veteran Member Join Date: Dec 2010 Location: Manila Photos: Gallery \| Albums Posts: 2,185	Maybe the name IS the final hurdle. And perhaps a few more things under the hood like software updates they can add to existing one before release. Well whatever it is, what's posted on the site confirms the most recent mockup is the final form of the upcoming digital 135

11-30-2015, 06:57 PM	#85
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	I don't think it will be a K-line camera. That's strongly associated with APSc now. Some musing . . . Clearly there's something new and special about this camera - all those references to firsts read like the Milestones list on Asahi Optical Historical Club. We've had KX, MX and LX as advanced amateur or Pro cameras (save K2DMD) - K, M, and the only L body. The nomenclature could be another 'X' body series. We've had 67 and 645 so as Mistral75 wrote above it could be a '35' or '135' line. We're in roughly the 50th year since the Spotmatic introduction - the 'S' body line - so a nomenclature derived from LX will work in honor of the Spotmatic on many levels. But 'S' is assigned to 'special' lines. We already had Kx, MX-1 -- LX-1 (series)?

11-30-2015, 07:24 PM	#86
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,175	Originally posted by monochrome I don't think it will be a K-line camera. That's strongly associated with APSc now. Some musing . . . Clearly there's something new and special about this camera - all those references to firsts read like the Milestones list on Asahi Optical Historical Club. We've had KX, MX and LX as advanced amateur or Pro cameras (save K2DMD) - K, M, and the only L body. The nomenclature could be another 'X' body series. We've had 67 and 645 so as Mistral75 wrote above it could be a '35' or '135' line. We're in roughly the 50th year since the Spotmatic introduction - the 'S' body line - so a nomenclature derived from LX will work in honor of the Spotmatic on many levels. But 'S' is assigned to 'special' lines. We already had Kx, MX-1 -- LX-1 (series)? (1) from the picture, they left little space for a name, so if the name does go there, it must be short (like LX-1) (2) they have mostly used up the obvious K-number names; even for APS-C, they'll need to move on to some other pattern for the top-tier line.

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11-30-2015, 07:31 PM - 1 Like	#87
Uluru Banned Join Date: May 2010 Location: Back to my Walkabout Creek Photos: Gallery \| Albums Posts: 2,535	Originally posted by rullrich Yes, saw that too. What do they mean by "PENTAX is launching a digital SRL with a brand-new format"? SRL (repeated several times) .. brand-new format .. etc. That mean, Asahi-man has checking all the spelling in English, possibly write every informations too. Ricoh was happy to publish. Trust not on issue? .. see next February .. will be full of frames and uptades

11-30-2015, 08:55 PM	#88
Franky2step Veteran Member Join Date: Aug 2011 Location: Niagara Photos: Gallery \| Albums Posts: 793	What we have here is a failure to communicate. The OP has two separate links to different photos of the FF camera, one with what is undoubtedly the 31mm Ltd, the other without a doubt the new DFA 24-70. Can we now move along to more pressing Pentaxian complaints about what is the Holy Grail of cameras for us mere mortals?

11-30-2015, 09:01 PM - 1 Like	#89
Digitalis Site Supporter Join Date: Mar 2009 Location: Melbourne, Victoria Photos: Gallery Posts: 11,694	writes "SRL" numerous times in a marketing teaser about a new DSLR camera

11-30-2015, 09:27 PM	#90
Gray Veteran Member Join Date: Oct 2011 Location: Cape Town Photos: Gallery Posts: 536	Yes, I thought my eyes were playing tricks. But there it is: "SRL" cameras over and over and over in the text... Ricoh, this makes you look amateurish and sloppy and ridiculous. Do you pay people to write and edit your cut-and-paste marketing material for you? If so, you deserve a refund.