Originally posted by rawr Sigh. These basic flaws in marketing material, although trivial, do point to a lack of corporate attention to detail that is a bit worrying, especially for a precision equipment company.
You make a great point there -- a potential customer will take into account ALL of the brand's communication to determine the ultimate value. This is why Apple spends so much time and detail on their packaging, websites, printing, marketing, advertising, and of course their products. OTOH, one of the prime reasons Apple products cost so much is to cover the costs associated with marketing and advertising (ditto for Canon and Nikon). So Pentax has followed a different path: lower prices = lower marketing visibility. I don't see how we can have it both ways: If they spend many millions in marketing and advertising would we be willing to spend an extra 10-20% in product costs? Additionally, if we want superior service would we be willing to spend another 10% on top of that? It's somewhat of a Catch-22. Personally, I'm ok with their current course.
Michael