Originally posted by Winder OK. The price is the only thing that came close to making my jaw drop. That is a great price for a D810 in K-mount.
Frankly I do understand, but this is as important as the Sony $1600 full frame that came out last year. It wasn't extraordinarily high resolution, and had some things that made it a non starter for some, but it redefined the market, including for Ricoh. This body will as well, as a high resolution sub $2k full frame.
By next black friday it may be a $1500 body. I paid $1300 for the K3 when it came out.
I'm not certain whether Ricoh will satisfy the high end demands that are driven by specific requirements. This offering is bread and butter, a functional compelling offering for the price that will satisfy a large segment of the market. Pentax will live to see another day and be in a position to pursue other market segments. It will generate cash flow to fund the service and support necessary for higher end offerings.
A $3500 masterpiece would have been a disaster no matter how exceptional the performance.