Originally posted by Zygonyx I don't think product's quality/price ratio is the only ONE key success factor... Or Pentax should have MUCH bigger market shares today...
I believe those other aspects are even more significant :
1- communication
2- advertising
3- efficient sales and repair networks
To date, only point n°1 has visibly improved, with the opening or a dedicated web platform for FF line, and teaser site for K-1.
For point n°2, i wonder when Ricoh Imaging offices will simply e-mail all their customers about that big event .... to date only RI UK seem to have done it. There is NO SIMPLER way of advertising.... but ?
For point n°3, i wonder if there is any plan, because to date i can only whitness ONE local and french initiative, that remains private and not really backed as it should by RI Europe...
These are great points. And another reason Pentax isn't a top tier camera company.
However, if you ever look at Tom Hogan's site, Nikon repair quality and speed is awful. I think Pentax contracting out seems to be not as bad as expected.
That said, I agree with your points entirely.
They don't market well and they lack retail presence. But these days, I wonder if retail presence matters much, but it definitely doesn't hurt to allow people to see your products in person. Especially when Pentax build is almost always better than Nikon and canon for the same price point.
I will reiterate, I love my Pentax gear. I've been more loyal than most folks. And while I've almost switched systems a few times (briefly shooting both Pentax and Nikon) and almost going to Olympus about 8 years ago and Fuji very recently, each time I evaluated Pentax vs the competition for me overall needs, Pentax either won or a switch wasn't worth the cost. But I'm also realistic about things. And perhaps that looks like I'm mocking the company or calling it second or third rate. Believe me, I don't feel that way.