Irix 15mm f/2,4 for full frame K-mount

pathdoc · 03-19-2016, 08:19 AM - **1 Like**

Sounds like the writers of their advertising copy had just come off a Star Trek-watching binge and forgot to change gears out of the 23rd Century.

tvdtvdtvd · 03-19-2016, 08:41 AM

Originally posted by pathdoc

Sounds like the writers of their advertising copy had just come off a Star Trek-watching binge and forgot to change gears out of the 23rd Century.

My thoughts exactly. Surely that Neutrino Coating was applied with a Tachyon Pulse.

Jean Poitiers · 03-19-2016, 08:54 AM

**jpzk** · 03-19-2016, 08:57 AM

Originally posted by Jens Lyn IV

Look promising; I wonder what it'll cost.

The website mentions electrical contacts, presumably this is KA-mount.

This is possibly the most egregious technobabble nonsense I've ever seen in a photo industry press release.

Means that the coating goes right through the lens!!

tvdtvdtvd · 03-19-2016, 09:14 AM

I'm sure the engineers at Irix are cringing just as much as we are.

Engineer: "Neutrino Coating, Boss? You do know neutrinos don't interact with matter?(*) They wouldn't stick to the lens."
Boss: "Yeah, Ted in Marketing came up with that one. Sounds cool, eh?"

(*) Not strictly accurate, but close enough for the Boss's understanding.

ogl · 03-19-2016, 09:16 AM - **1 Like**

http://www.moneyhouse.ch/u/th_swiss_ag_CH-170.3.039.538-5.htm

Adamczyk Grzegorz Hubert , a Polish citizen, Krakow (PL), Chairman of the Board, with individual signature;
Frank Luke , from Turbenthal, Wil SG, Member of the Board, with individual signature.

TH Swiss AG in Baar, CHE 319 054 092, c / o LAUNCH OFFICE GmbH, Rathausstrasse 14, 6340 Baar, Aktiengesellschaft (new registration).
Statutes Date: 03.02.2015.
Purpose: development, production, sales and distribution of products in the field of photography;
whole purpose paraphrase statutes in accordance.
Share capital: CHF 100,000.00.

**jpzk** · 03-19-2016, 09:19 AM

Originally posted by tvdtvdtvd

I'm sure the engineers at Irix are cringing just as much as we are.

Engineer: "Neutrino Coating, Boss? You do know neutrinos don't interact with matter?(*) They wouldn't stick to the lens."
Boss: "Yeah, Ted in Marketing came up with that one. Sounds cool, eh?"

(*) Note strictly accurate, but close enough for the Boss's understanding.

Yeah and, as I mentioned earlier, the coating will be some piece of work to make it hold to the lens surface !!

Nice looking lenses though !

Mistral75 · 03-19-2016, 09:40 AM

Originally posted by ogl

http://www.moneyhouse.ch/u/th_swiss_ag_CH-170.3.039.538-5.htm

Adamczyk Grzegorz Hubert , a Polish citizen, Krakow (PL), Chairman of the Board, with individual signature;
Frank Luke , from Turbenthal, Wil SG, Member of the Board, with individual signature.

TH Swiss AG in Baar, CHE 319 054 092, c / o LAUNCH OFFICE GmbH, Rathausstrasse 14, 6340 Baar, Aktiengesellschaft (new registration).
Statutes Date: 03.02.2015.
Purpose: development, production, sales and distribution of products in the field of photography;
whole purpose paraphrase statutes in accordance.
Share capital: CHF 100,000.00.

Launch Office GmbH is the modern equivalent of a P.O. Box:

https://www.launchswiss.com/

https://www.launchswiss.ch/fileadmin/pdf_files/preisliste_geschaftsadresse.pdf

thibs · 03-19-2016, 12:12 PM

No more stupid than Ultrasonic idiotic marketing we're used to.

**grhazelton** · 03-19-2016, 12:28 PM

Pity there's no aperture ring. That bad boy would look awesome on my LX!

vaper · 03-19-2016, 02:02 PM - **6 Likes**

So nice to see so many forum members taking the time to mock what they can about this rather than being excited or appreciative that a new entity is making a new lens in only 3 mounts, one of which is a Pentax K mount.

pathdoc · 03-19-2016, 02:15 PM

Originally posted by vaper

So nice to see so many forum members taking the time to mock what they can about this rather than being excited or appreciative that a new entity is making a new lens in only 3 mounts, one of which is a Pentax K mount.

Pretentious marketing BS needs to be mocked. My concern, and probably that of others, is that we're potentially being blinded with science and fancy terms into buying a substandard product. Pentax improved its coatings and called them something sensible (HD) because they don't need to spin a fancy tale to sell their glass. This newbie lens is coming out with cool, whizbang nouns and adjectives grafted onto it, and that makes me wonder what's being hidden or over-promised.

**boriscleto** · 03-19-2016, 02:29 PM

Originally posted by pathdoc

Pretentious marketing BS needs to be mocked. My concern, and probably that of others, is that we're potentially being blinded with science and fancy terms into buying a substandard product. Pentax improved its coatings and called them something sensible (HD) because they don't need to spin a fancy tale to sell their glass. This newbie lens is coming out with cool, whizbang nouns and adjectives grafted onto it, and that makes me wonder what's being hidden or over-promised.

And anybody who's owned a Samyang with focus calibration issues knows about 'Korean precision'...

reh321 · 03-19-2016, 02:39 PM

Originally posted by thibs

No more stupid than Ultrasonic idiotic marketing we're used to.

Which particular product are you referring to here? {I wasn't aware of any K-mount lenses which use the name "ultrasonic"}

vaper · 03-19-2016, 03:06 PM - **1 Like**

Originally posted by pathdoc

Pretentious marketing BS needs to be mocked. My concern, and probably that of others, is that we're potentially being blinded with science and fancy terms into buying a substandard product. Pentax improved its coatings and called them something sensible (HD) because they don't need to spin a fancy tale to sell their glass. This newbie lens is coming out with cool, whizbang nouns and adjectives grafted onto it, and that makes me wonder what's being hidden or over-promised.

Since you (and others) are more than capable of identifying 'pretentious marketing BS', it's highly unlikely that there's even the slightest chance that you could be duped into buying a substandard product. Personally, I'd be open to waiting to see how the lens performs before dumping on their nouns and adjectives.

03-19-2016, 09:14 AM	#20
tvdtvdtvd Veteran Member Join Date: Jan 2010 Posts: 1,665	I'm sure the engineers at Irix are cringing just as much as we are. Engineer: "Neutrino Coating, Boss? You do know neutrinos don't interact with matter?() They wouldn't stick to the lens." Boss: "Yeah, Ted in Marketing came up with that one. Sounds cool, eh?" () Not strictly accurate, but close enough for the Boss's understanding. Last edited by tvdtvdtvd; 03-19-2016 at 10:23 AM.

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03-19-2016, 08:19 AM - 1 Like	#16
pathdoc Pentaxian Join Date: Mar 2015 Photos: Gallery \| Albums Posts: 6,381	Sounds like the writers of their advertising copy had just come off a Star Trek-watching binge and forgot to change gears out of the 23rd Century.

03-19-2016, 08:41 AM	#17
tvdtvdtvd Veteran Member Join Date: Jan 2010 Posts: 1,665	Originally posted by pathdoc Sounds like the writers of their advertising copy had just come off a Star Trek-watching binge and forgot to change gears out of the 23rd Century. My thoughts exactly. Surely that Neutrino Coating was applied with a Tachyon Pulse.

03-19-2016, 08:54 AM	#18
Jean Poitiers Pentaxian Join Date: Apr 2011 Location: Lost in translation ... Photos: Gallery \| Albums Posts: 18,076

03-19-2016, 08:57 AM	#19
jpzk Site Supporter Join Date: Jan 2009 Location: Québec Photos: Gallery \| Albums Posts: 8,251	Originally posted by Jens Lyn IV Look promising; I wonder what it'll cost. The website mentions electrical contacts, presumably this is KA-mount. This is possibly the most egregious technobabble nonsense I've ever seen in a photo industry press release. Means that the coating goes right through the lens!!

03-19-2016, 09:16 AM - 1 Like	#21
ogl Banned Join Date: Dec 2007 Location: Sankt Peterburg Photos: Gallery \| Albums Posts: 8,382	http://www.moneyhouse.ch/u/th_swiss_ag_CH-170.3.039.538-5.htm Adamczyk Grzegorz Hubert , a Polish citizen, Krakow (PL), Chairman of the Board, with individual signature; Frank Luke , from Turbenthal, Wil SG, Member of the Board, with individual signature. TH Swiss AG in Baar, CHE 319 054 092, c / o LAUNCH OFFICE GmbH, Rathausstrasse 14, 6340 Baar, Aktiengesellschaft (new registration). Statutes Date: 03.02.2015. Purpose: development, production, sales and distribution of products in the field of photography; whole purpose paraphrase statutes in accordance. Share capital: CHF 100,000.00.

03-19-2016, 09:19 AM	#22
jpzk Site Supporter Join Date: Jan 2009 Location: Québec Photos: Gallery \| Albums Posts: 8,251	Originally posted by tvdtvdtvd I'm sure the engineers at Irix are cringing just as much as we are. Engineer: "Neutrino Coating, Boss? You do know neutrinos don't interact with matter?() They wouldn't stick to the lens." Boss: "Yeah, Ted in Marketing came up with that one. Sounds cool, eh?" () Note strictly accurate, but close enough for the Boss's understanding. Yeah and, as I mentioned earlier, the coating will be some piece of work to make it hold to the lens surface !! Nice looking lenses though !

03-19-2016, 09:40 AM	#23
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527	Originally posted by ogl http://www.moneyhouse.ch/u/th_swiss_ag_CH-170.3.039.538-5.htm Adamczyk Grzegorz Hubert , a Polish citizen, Krakow (PL), Chairman of the Board, with individual signature; Frank Luke , from Turbenthal, Wil SG, Member of the Board, with individual signature. TH Swiss AG in Baar, CHE 319 054 092, c / o LAUNCH OFFICE GmbH, Rathausstrasse 14, 6340 Baar, Aktiengesellschaft (new registration). Statutes Date: 03.02.2015. Purpose: development, production, sales and distribution of products in the field of photography; whole purpose paraphrase statutes in accordance. Share capital: CHF 100,000.00. Launch Office GmbH is the modern equivalent of a P.O. Box: https://www.launchswiss.com/ https://www.launchswiss.ch/fileadmin/pdf_files/preisliste_geschaftsadresse.pdf

03-19-2016, 12:12 PM	#24
thibs Pentaxian Join Date: Jun 2007 Location: Belgium Photos: Albums Posts: 7,001	No more stupid than Ultrasonic idiotic marketing we're used to.

03-19-2016, 12:28 PM	#25
grhazelton Loyal Site Supporter Join Date: Jul 2007 Location: Jonesboro, GA Photos: Albums Posts: 1,972	Pity there's no aperture ring. That bad boy would look awesome on my LX!

03-19-2016, 02:02 PM - 6 Likes	#26
vaper Junior Member Join Date: Mar 2012 Posts: 32	So nice to see so many forum members taking the time to mock what they can about this rather than being excited or appreciative that a new entity is making a new lens in only 3 mounts, one of which is a Pentax K mount.

03-19-2016, 02:15 PM	#27
pathdoc Pentaxian Join Date: Mar 2015 Photos: Gallery \| Albums Posts: 6,381	Originally posted by vaper So nice to see so many forum members taking the time to mock what they can about this rather than being excited or appreciative that a new entity is making a new lens in only 3 mounts, one of which is a Pentax K mount. Pretentious marketing BS needs to be mocked. My concern, and probably that of others, is that we're potentially being blinded with science and fancy terms into buying a substandard product. Pentax improved its coatings and called them something sensible (HD) because they don't need to spin a fancy tale to sell their glass. This newbie lens is coming out with cool, whizbang nouns and adjectives grafted onto it, and that makes me wonder what's being hidden or over-promised.

03-19-2016, 02:29 PM	#28
boriscleto Loyal Site Supporter Join Date: Dec 2009 Location: North Syracuse, NY Photos: Gallery Posts: 16,475	Originally posted by pathdoc Pretentious marketing BS needs to be mocked. My concern, and probably that of others, is that we're potentially being blinded with science and fancy terms into buying a substandard product. Pentax improved its coatings and called them something sensible (HD) because they don't need to spin a fancy tale to sell their glass. This newbie lens is coming out with cool, whizbang nouns and adjectives grafted onto it, and that makes me wonder what's being hidden or over-promised. And anybody who's owned a Samyang with focus calibration issues knows about 'Korean precision'...

03-19-2016, 02:39 PM	#29
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,177	Originally posted by thibs No more stupid than Ultrasonic idiotic marketing we're used to. Which particular product are you referring to here? {I wasn't aware of any K-mount lenses which use the name "ultrasonic"}

03-19-2016, 03:06 PM - 1 Like	#30
vaper Junior Member Join Date: Mar 2012 Posts: 32	Originally posted by pathdoc Pretentious marketing BS needs to be mocked. My concern, and probably that of others, is that we're potentially being blinded with science and fancy terms into buying a substandard product. Pentax improved its coatings and called them something sensible (HD) because they don't need to spin a fancy tale to sell their glass. This newbie lens is coming out with cool, whizbang nouns and adjectives grafted onto it, and that makes me wonder what's being hidden or over-promised. Since you (and others) are more than capable of identifying 'pretentious marketing BS', it's highly unlikely that there's even the slightest chance that you could be duped into buying a substandard product. Personally, I'd be open to waiting to see how the lens performs before dumping on their nouns and adjectives.