What's with all the negativity? I don't understand. For me, even if it's a small startup company - to think they opted to launch their product in K mount too - is a sign that they believe it's profitable in that area (otherwise, even if they just found K mount easy to make in, if there's no money in it, they'd just take the extra effort and go Sony, right?). I just hope the lens is a good performer.
Even those small accessories companies supporting Pentax cameras/system is something positive, expanding what one can do with our less-popular brand.
As for the marketing fluff, well, everybody does it (like how Pentax just chose the name "HD" as in high definition...), it's like a natural part of the product lol
anyway, is there a Samyang/Rokinon/Bower out there that has seals yet?