Originally posted by monochrome What are the actual sales figures for Q?
Curious minds want to know.
All I can see is that the sales for fixed lens cameras are sill on a considerable decline path YOY:
http://www.cipa.jp/stats/documents/e/d-201603_e.pdf
No matter what returns the Q had for Pentax it is a declining user base worldwide. YOY for 2016 is projected to be 12.5% lower than 2015 for all non-phone digital cameras, with the compact segment taking the brunt of it. And 2015 was 18% down from 2014.
The Japanese rankings have been so dismal the Q hasn't even shown up on them recently.
The original concept was that a premium design, small sensor compact with the cachet of interchangeable lenses had a niche.
Not really. None of the smaller sensor models has done particularly well. The Olympus PEN does OK but I haven't seen a ranking for the Q for (literally) years. The EOS M and Nikon's system haven't done all that well either.
Remember the other concept was that these would be metal, custom colour bling cameras as well, with a whole order online and have it delivered to your dealer in multi-colour options.
It was innovative, but very little market appetite. CIPA and BCN talk up the "step up" camera market compared to smartphones but so far consumers either buy very high-end (Sony RX, Ricoh GR, the new Fuji) or a larger sensor DSLR or mirrorless. People "step up" big, no compact sensor "small".