Originally posted by monochrome Ricoh has a long history of buying office equipment companies whose technology has been superseded. An example is GESTETNER, manufacturer of mimeograph machines and mechanical drafting tools (and some more modern stuff). Such companies own valuable patents and distribution networks that can serve as a source of base corporate knowledge, manufacturing processes that have value and marketing / distribution infrastructure. I wouldn't be surprised if Ricoh bought something like Tiffen (a private company) just for the distribution and access to Dealers - not that the related products would hurt anything.
You have to look beneath the obvious surface reasons for an acquisition to understand the benefit. I'd bet EyeFi's hosting service came with many many underlying valuable components.
i don't know monochrome, as a professional programmer of many years and having worked on a lot of net based systems, i find it hard to figure out what it is that Eye-Fi actually has that might be of true value to Ricoh. It seems to me that they are very agressively trying to claw back lost ground on the Pentax name - and it was (and still is to my mind) a very prestigious name indeed - so very many famous journalistic pics were taken with Pentax.
as an aside, i started my SLR life on Olympus - the OM1 was the sweetest sweetest film camera i ever owned - what i could capture with that camera was just awesome. However, i also owned Ricoh student cameras for teaching, Pentax cameras for the huge number of lenses to be had for specialist work and a whole Minolta set for weddings etc. The Minolta set went in 2004. The Olympus went a year or two earlier and saw out the rest of its life being used by one of my sons at uni to master the old ways. The Ricohs i gave away here and there. The Pentax i've always kept. I bought one of the first #istD and then a string of other Pentax cameras and more lenses until i've ended up with my lovely K5 while i wait to justify spending more on a full frame Pentax
In other words I'm a Pentax person and have been for like 50 years - with a lots of lenses going back to early Asahi ones - some of which are beautiful and take awesome pics.
I love Pentax - i snicker when i see tourists with their Canons and their Nikons that they hardly know how to use with their big phallic lenses - knowing that to get the same power as i have they have paid many times over what i have paid. I also feel a little safer traveling the world with a Pentax - who's going to steal it - most people have never heard of it - they steal Nikons and Canons. Once i left my K5 with a very expensive lense on a side table in a cheap hotel used by backpackers from all over - with a constant flow of people - but an hour later when i got back breathlessly certain it would be long gone. No - it was still there.
I love Pentax - and i'm happy they are part of Ricoh - very prestigious company
Pentax good. Eye-Fi back end, not so much so.
Unless Eye-Fi has solid hold on some wickedly solid patents i very much doubt they are worth anything. Building a cloud based, scalable, back end for picture management is not rocket science these days though there's a lot to be done still in image compression, transfer and especially cloud based post processing. What Eye-Fi had - was clunky to say the least. Think of it as a very poor version of something like Flickr that was hard wired as an address in their cards and phone apps.
Pentax wants to win back ground - and it produces absolutely excellent cameras and lenses (though not enough) to do so. It will invest in any other tech that helps it become again the name it used to be. But some investments will be bad. I think Eye-Fi was a bad investment unless they got it very cheap (eg they paid nothing for it but guaranteed the staff some years tenure).
Let's hope they do not make a hash of it.