Originally posted by D1N0 Easiest to use wifi or bluetooth for integration with a phone. For sharing images you don't need a lot of bandwidth. It is not for backing up raw files. The only problem is to make integration seamless. Meaning no proprietary apps but a standard any app can use. This will come, it is inevitable. No biggy because everybody will have it.
Exactly!
Yet the devil is in the details of all the use cases (e.g., posting selected images to social media, live-streaming a low-res photosequence, uploading full-res images for editorial processing, backing up the data, operating the camera remotely). There are complex questions about exactly what data gets hosted on what device and which CPU does what. Seamless integration implies the camera can control the phone (e.g., push images to the phone) and the phone can control the camera (e.g., set exposure controls, ask for a web-resolution version of a raw file, etc.) so that they work together and that's a lot more complicated than a simple mass-storage device interface where the camera is a dumb device.
Ricoh may have acquired Eye-Fi for a wide range of reasons: for the chipset, backend/frontend software, patents, cloud infrastructure, engineering staff, userbase, etc. Maybe Eye-Fi had better device-cloud-integration that Ricoh did. And they may have acquired the company more so for adding WiFi & cloud features to their copiers and printers.