Originally posted by gaweidert I agree as to how great these shows are from many perspectives, but when one looks at financial return on investment, I am wondering if they deliver the bang for the buck that they used to.
If you sell via bricks & mortar / shops, the trade fair is a unique opportunity to "train" the vendors about the new products. So, for Canon, being at Photokina is a meeting with a lot of dealers and purchasers. For Ricoh imaging , the same , except that their mass market approach is a bit skewed, since they sell via a limited number of dealers and online, which can be managed without a trade fair. However, if Ricoh wanted to increase their presence via brick&mortar dealers, they'd better sync the product releases with trade fair agendas. Fuji are doing it, and, Fuji is still very well represented in shops.