I am not an economist but from what I learn from buying Japanese stock here; if the yen strong especially at this level at this time of the year, around 100 JPY per 1 USD it will be a big problem when Japanese companies bring profit back home at the end of the year. They have to exchange earned foreign currency back to Yen because annual performance is judged in Yen. Investors will see if they earn more or less than the last physical year? if it meet their expectation? and that will also affect their stock price, etc. So it is also important for Japanese companies to have a weak Yen when they cook their annual report. If it go down to 120JPY / 1 USD will be heaven for them.
Since the Yen is very strong now, they might have to start adjust the oversea price to compensate and make sure the final number in Yen at the end of the year will not be too far off than market expectation or else they stock price will be negatively affected and so on. That can be translated to future development fund Ricoh willing to throw at Pentax too.
I can imagine that they have to buy parts and materials + transfer fund to make camera and lens long before the yen get to this level. Next year, next production, if the Yen stay strong when they buy part and raw material, then drop when they have to convert money back to Yen. We can guess that the costs will be lower and the year-end profit will be boosted by weaker Yen. Timing of strong and weak Yen is very important for every export based company here.
Besides that, my next theory is…Hey, people in japan has been paying like +700 USD more than you guys over there. It might be time for them to drop domestic price for upcoming domistic New Year sale and you know, you get to pay the higher price over there for us.
Ha ha, I am kidding, in-fact I have Absolute no idea why Japanese company sale Japanese product in japan @ a higher price and why price oversea moving up and price in Japan stay the same now.
Originally posted by Winder Yes it does. That is why manufacturers based in countries with a strong currency move their plants to countries with weak currencies. You offset the effect of a strong currency. Ricoh buys many of the components for the K-1 from other countries, so as the Yen gets stronger Ricoh has more buying power. Labor to assemble the cameras becomes cheaper.
Sigma on the other hand is all made in Japan and even their components suppliers are based in Japan. Sigma can't offset the negative impact of a strong currency on its products. When the Yen gets stronger that means all of the components that go into their lenses become more expensive. When Ricoh was running big sales every month people were claiming it was due to the weak Yen, but now prices are rising they claim its due to a strong Yen. Sigma's prices have remained constant through all of the BS and they are also a Japanese company. Sigma is more sensitive to changes in the Yen than Ricoh.
---------- Post added 10-03-16 at 09:46 PM ----------
Yes. Thank you.