Originally posted by JPT Pentax and Ricoh have been quite adventurous in experimenting with design to make low end DSLRs more appealing to the mass market.
For most of us here, a camera (almost) has to have a view finder, optical or electronic;
But for many new users started photography from smartphone and were shopping their 1st DSLR, viewfinder is not very useful. It actually just adds size and weight and price. I have seen so many users almost never put the camera close to their face, and LV is the only way they use the cameras, even the cameras in their hands were 5DII or D800. Yes, a heavy and expensive PS or MILC camera. So if pentax can make a good looking MILC, APS sensor, good video, small size, low price, I believe it can attract more young users than a low end DSLR can.
Members in Pentaxforums count only small portion in total Pentax users. many regular users might have never bothered searching more information about how to use a camera. For them, a K-S1 without a mirror and pentaprism is a better choice than KS2, although 99% members here will prefer KS2 over KS1.
Pentax needs two MILC lines, one with EVF and one without. The first one should look more like K1000 or Super A, and the later one should more like K01 or KS1 without pentaprism and mirror.