Originally posted by RiceHigh Further investing deep into APS-C primes is not different from committing suicide, and they should re-design and rename all those DA longer primes or zooms so as to re-assure that those lenses are also full frame, so as to eliminate the hesitation of potential buyers who are interested in the lenses, but worried about the time longevity and full frame compatible of their investment.
That would really annoy me. Full-Frame bodies aren't going to be under $1000 for a decade or so. This means that despite the yammering about full-frame from gadget photographers, there's really not a mainstream market and won't be for a long time — and by that time, it's very possible that technological improvements have made the image quality gap insignificant.
Despite the armchair quarterbacking, this means there's a good long life left in APS-C, and I'd hate to have the roadmap all smashed up just for an appeal to the small high end and the non-existent (but somehow, very vocal) "Pentax needs this to compete even though I won't buy it myself" market.
Pentax needs to get quality product out there now, is what they need to do, and they need to emphasize the quality of each camera within its niche.