Originally posted by Kevin B123 who is it aimed at?
If it has the quiet shutter and 14-bit RAW, then I'd say it is firmly aimed at ME (almost frighteningly so), the somewhat-enthusiastic travel/hobby/zoo/museum/garden shooter.
Apparently, Pentax knew I was weighing buying a K-3/K-3II/K-70 for zoopix, and decided to really turn the screws by throwing in the ability to be compact OR use large lenses comfortably. I still prefer a 16MP sensor for shooting indoors, but they seem to be pressuring me on that front, as well.