Originally posted by ogl I don't find 4/3 micro is very good idea. Compact - yes, light - yes. And it's all.
I will be happy with APS-C and FF from Pentax.
All system will have FF cameras, Oly invents bike.
As for me, it's just pre-announce. No real products. Need to wait and to see.
I think that Oly will have a small niche between cameras like LX3 and DSLR with micro 4/3 system. New prosumers with interchangeable lenses.
They have to make new line of lenses... I don't know if it's good or not.
The IQ of cameras will be lower than any APS-C's cameras. No doubts.
I think that Oly has to put more MP too in 4/3 sensor to sell it better.
I'm not sure that 12-14 МP camera of 4/3 micro with new lenses can make good results.
And I hate EVF and LV instead of optical VF. And what is about battery work in 4/3 micro cameras? EVF and LV have very high consumption.
Contrast AF is not very quick...
Oly/Pana aren't trying to compete with APS-C.
They're gunning for the likes of the Canon G9 - Semi-pro quality from compact/p&s size for those who simply can't carry around a DSLR.
It fits in with both companies' niches.
Panasonic is doing reasonably well in the P&S market, not so well with SLRs. Panasonic's 4/3 SLRs are outsold significantly by Olympus models.
Oly has a reasonably good P&S lineup (although they are nowhere near as dominant as they used to be in this market), but their DSLRs are known for being unusually compact, so they have a niche there. Micro 4/3 fits right between these in the market.
It doesn't fit in well with Pentax's strengths, who hasn't been doing very well at all in the P&S market but HAS been doing pretty well with SLRs.
If they can exceed the G9 in image quality in a camera that is not much larger, they'll make a killing.
Unfortunately the "interchangeable lens" thing will kill its portability. Even the slight protrusion of my DMC-LX1's lens kills its portability - The Canon G9 is thicker overall but the lens does not protrude when the camera is off, so there's far less to "catch" on things when sliding it into/out of a shirt pocket or holster.