Originally posted by bxf I would be curious to know what it is about the new breed of these 50mm lenses that justifies a price increase from the typical $500 area of the previous generation to the $1500 that are being charged or projected for the new ones. Is it the cost of the glass? Other materials? More labour to produce?
I can't help but be skeptical about the relationship between the cost or production and selling price.
Interesting comments!
Hard for us outside of the company to really know definitively. But I'll wager it is a combination of aspects -- mostly material cost due to higher tolerances and IQ requirements (higher resolution, sharper edges and corners, less coma and distortion) and less sales so more markup to make up for production costs. Possibly there is also added costs just to not be perceived as a budget brand. Sell it too low and some people incorrectly link that in their heads to the product being inferior to a higher costing competitor.
It is really hard to tell specifically. But I'm guessing the more optically corrected a formula, the more expensive it is to produce. I think the issue is the costs per performance is more exponential than linear.