@Winder:
Fuji had a lot to do with Zack Arias' video
Most likely not by paying him to do it, maybe not by "paying" him indirectly (what were the terms of his Ambassador status?), but definitely by making a certain kind of products, and advertising them in a certain way.
"Hipsters", you say?
From what I see, we're mostly agreeing with each other. The thing to understand is that I'm not blaming the Pentaxian community (which obviously includes me) for the current Pentax' situation. I'm not trying to convey things beyond what I'm actually writing.
So my posts are about generating hype, and not on the broader scope of selling products
---------- Post added 23-09-17 at 07:45 PM ----------
Getting back to this thread's subject a bit - I wonder if the D FA* primes, assuming they're up there with the best (that remains to be seen... but I believe they will be very good, and expensive as well of course), will generate hype or be generally unnoticed except for the "OMG so expensive!" comments.
Remember Mike Johnston's "The best (autofocus) lenses money can buy" article?