Originally posted by Uluru In digital age there will be more photo enthusiasts than during the film age. I would say twice as many at least. Each household will have twice as many proper digital cameras than film cameras — despite mobile phones. The success of mobile phones lie exclusively in one fact: they are obtainable at a plan, paid monthly. But are obsolete much faster than proper cameras. Smartphone market will too stagnate.
Number of sales of digital cameras are currently dropping because for a while they were abnormally high for this industry, but are still much higher than even at best moments during the film era.
Back then, sales compared to current sales were abysmal! Canon was producing mere 1/6 of current EOS cameras! Tell me, how bad was back then?! Yet no one ever cried end of the world, end of camera business, etc. People were normal. Doom&gloom is purposefully broadcasted nonsense in the digital era, by the ill-educated bloggers who have full access to world communication highways, and by the investors, who live by such rapid expansions / contractions of the markets. That is called the shock economy, and it is bad! Everyone wants quick money based on lies and false expectations. Digital photo industry need to get out of that mode, and stabilise itself, become normal — same as bred and butter production is stabile and normal for decades.
Another way to stabilise this market is that number of bloggers and forums drops down, and people rely exclusively on professional insights by industry experts. In film era, we read magazines that were edited by professionals and normal people. Not so today. Today 90% of online information about digital photography is garbage, that would never have been published in magazines.
In essence, only those companies that were fooled by a sudden abnormal growth in digital camera market will suffer, because they had big expectations which never had support in reality. Nikon is one of them. Sony too.
Ricoh Imaging is not one of them, though. They were conservative and they must persist being normal, and have modest expectations, and think outside the box, deliver good value products. And people will come and buy, share valuable information.
That is all.
Not all.
Whether we like it, or not, we are in a hyper-connected world, and in the race to the bottom (as I am also a cynic about this) means that retailers, and those advertising to (us) expect reliable progress and valid information. Probably not for the better, the world has changed, and speed/specialisation of business, and required capacity to survive and complete stated business has become very important. There are now billions(!) more people in the world, with an elevated capacity to buy (if interested).
I would also agree with you (somewhat) about the mode of transmission, but in the end, it is up to the company to fulfil customer expectations in order to get wallets open. Communication is a good strategy, and positively impacts suppliers picking up and moving product inventory.
Relationships are important (lifetime customer value, and all). A good way to go that is to make sure products identified on Roadmaps are delivered in a timely manner. Not to harp on about Fuji, but they *have* delivered what they set out to do. Ongoing, they have meets where you get to touch and try equipment, that are hosted by knowledgeable people (and those people take product feedback in a formal way). They then implement firmware updates with useful new features, meaning the consumers feel engaged. Awesome, even though their products may not always be the best (although they are certainly good).
I agree the interview questions may have been pointed to current products (moans/needs/wants), but one of the things we are on this forum (whether we realise it, or not) is brand ambassadors. Engaging those who use your products is important, and therefore specific questions are also important.
I agree Nikon (doesn't seem to care), and Sony (through innovation, will immediately move onto the next thing, and strand customers) are similarly affected.
So, while I am (genuinely) pleased to see that new lenses are being announced , the pace and timing of introduction are not solid (Canon and Panasonic do this really well).