Originally posted by reh321 Well, in less than a day, the latest "Pentax is doomed" thread managed to surpass this one in number of responses.
Since that thread is closed, this one has a chance to be king of the hill again.
All I'm going to say is that for a new Pentax or Ricoh mirrorless camera to come out in the new global camera business environment, it has to offer something that isn't already available, either to current Pentax users or to users of other camera brands. There has to be something compelling about it that either displaces what is already on the market or creates a new untapped market.
Pentax has already tried an APS-C MILC that natively supports K-mount lenses. It failed and adding newer sensors and an EVF to a next generation K-01 offers nothing compelling to users of competing MILC cameras or to Pentax DSLR users (who have already decided that they prefer DSLRs). Pentax has already tried a very compact MILC with its own lens mount, the Q system is in suspended animation right now and even Canon and Nikon, who are an order of magnitude larger camera manufacturers aren't gaining big numbers of customers with their own compact MILC systems. If owners of K-mount lenses want to use them on a FF MILC by way of an adapter, Sony has a line of cameras that can do that. If Pentax decides to go away from K-Mount for a new FF MILC, it loses its appeal to the existing base of Pentax users (who have invested in K-mount lenses) and has to compete with Sony who has had a few years head start on draining this previously untapped market.
The standalone camera market is saturated and consolidation is going to continue. Every year there will be fewer, not more options for new camera buyers. If Pentax doesn't already make a system that appeals to a particular segment of the market, it won't take the risk of developing a new system to compete with manufacturers that already have such a system. No well-run company invests in low-reward/high-risk product lines.