Originally posted by monochrome IMO this is all dependent on whether Ricoh would provide fresh capital to Pentax for rapid development of a camera, full set of lenses and adapter(s). That means hiring and acculturating engineers for cameras and lenses, and probably means outsourcing (at lower margins) all or most of the lenses to Cosina or maybe Tamron (or asking for even more capital for new P&E). Aside from the fact that the entire staff seems occupied with existing platforms (and a major 645 project could be in the works) there isn't enough cashflow (I don't think) to rapidly develop an entire MILC system internally.
Fuji has Instax cash flow and Sony has first-mover advantage. Pentax has . . . . nothing - and who knows whether the ROIC on an MILC project would be attractive To Ricoh.
I would guess there are still some years of plenty left before it has to be done or else. It gets harder to hit the right standards with a MILC the higher up the market you go. All the DSLR makers have the problem that people are not going to chuck very costly high-end glass (think $5K or 10K telephoto lenses) just because of a MILC. What the high end will want is a MILC with the same mount which works every single bit as well as their current DSLR. They want the quality and they can afford it too.
The MILC technology works well lower down the scale but I'm not sure it is good enough yet for the best, but the best is where all the most loyal and lucrative DSLR customers are. Look at the sticker price of a Canon 5D Mark IV, a 5DS or a 1DX. That's where the money is if you're a camera-maker. I still think Pentax would be crazy not to make a start fairly soon at the lower end, as Canon have done with the EOS M system. Otherwise they will eventually be plagued with the catch-up situation which has affected them for years. At some stage, though not yet, Canon will probably start issuing better M series cameras which really are a full alternative to a decent DSLR, at least up to mid-tier. Rival DSLR brands with nothing in the locker would be horribly exposed. Not yet, but it's coming. Canon are a steamroller, imho.
Last edited by mecrox; 04-05-2017 at 03:10 AM.