Originally posted by rawr Ugh. And probably all running on Android and talking online. More stuff to go wrong and/or get hacked.
Either way, I think Ricoh are optimistic. Mobile phone grade cameras will be adequate for that category of use, and they will all come from China. Plus 2020 isn't that far away, and by their own admission Ricoh haven't even made any product yet in that category.
I had earlier commented (and deleted) that NA light vehicle sales peaked for this cycle in 3Q2017. We're entering a tough (comparative) year for US auto sales, so Ricoh could have timed this decision better (I wrote).
OTOH Toyota is investing $1.3B in their KY Plant that makes 500,000 vehicles a year, mostly Camrys, to set up for the next iteration. The next Camry, for 2018 model year, will have more machine vision, but it is just a start. Too late, but I imagine Ricoh thinks they'll step into the current round of component bidding for models scheduled for 2020. At 75,000,000 light vehicles a year manufactured globally they don't need a huge share of the market, and they may be extending Theta tech. IIRC the PF interview inferred B2B has taken some of the Theta development projects away from Imaging. Hmmmmmmm.