Originally posted by mecrox My impression is that professionals these days are expected to be adaptable and fully up to speed on the video side. So if a company wants to appeal to them, it needs to offer competent video and all that goes with it. Otherwise a professional is going to have to either run two set-ups or lose jobs. Video and stills are coming together quite quickly now. Of course, appealing to professionals is a costly business and a company might decide that isn't worth it. Fair enough. Or perhaps two set-ups is the answer. I dunno. It's pretty scary, though, when a click on a smartphone screen gives you either or both and no messing. Hard to understand why camera companies continue to make a distinction which a lot of folks may think is largely artificial. I mean, if the tech isn't up to snuff then get it sorted.
It isn't just professional, paid shooters. Pentax is simply
not paying attention if they think they don't need video.
My son owns a retail athletic store. He builds reputation and loyalty by picking two or three high school lacrosse games a week, taking photos and video clips and posting them on his website and YouTube, and live streaming the entire game using Periscope on Twitter from his phone, tripod mounted. He uses a GoPro on a player during warmups. He's really creative with this technology - he'll try anything a few times and move on if people don't respond. The response has been astonishingly positive. People seek him out to compliment him - and ME if they know the association.
In only ten weeks he has purchased a 70D, 7D, 24-70, 70-200/2.8 L, 300/4 L and a cheap 15 - all Canon. Add the highest spec iPhone available x2. He posts stills during the game to Instagram connected to his phone by WiFi, uploads made-in-camera GIF's to Twitter, posts highlight clips real-time to YouTube linked from his phone. The camera > phone transfers are fast - they happen during 3 minute times out - and the camera jpeg development is routine now.
His partner runs camera two doing 100% stills for the website, which he edits in Lightroom overnight.
None of this work is truly professional quality and the gear isn't pro level except maybe the 2.8 zoom, but it gets the job done, video and still. He
outright refused my offer of my new-ish K-3, or use of the K-1, because he would just have to buy video gear anyway. He has posted stitched panos from his phone of an entire empty football stadium at sunset. The Periscope streams are from a phone on a tripod - kids and parents (and even competitors and coaches) eat this stuff up!
I won't even start with my daughter's wedding, and she didn't even
want video - but now the have a drone . . . . I have to use my K-01 to take grandchild clips - which is fine for that task - because it's the best video Pentax I have. 5 years old . . . .
FWIW, he also does this at local college lacrosse games that actually have national exposure. He says all the video shooters use Sony A7 with a LCD Loupe and chest stabilizer. If Pentax was any good at all we could do the same. He doesn't care whether the still shooters use Nikon or Canon because video is what people consume, not stills.