Originally posted by ThorSanchez I think that will be a difficult time for the existing manufacturers. It's quite hard to break through into the luxury market.
Maybe this doesn't fully translate, but look at cars. You have the hyper brands like Bentley and Rolls Royce and Ferrari and Lambo. And the more consumer-luxury brands like Mercedes and Audi and BMW, maybe Lexus. When someone tries to break into these segments it's, hit or miss, at best. Hyundai is trying with Genesis, but nobody really thinks those are on par with the Germans. Even if objectively they're close you don't brag to your coworkers that you have a Genesis. Cadillac was once every bit as prestigious as a Mercedes, then spent years building crappy barges with velvet and chrome and no amount of technical achievement and pricing schemes has really put them on a subjective level with the other established luxury brands. They can't shake the idea that your grandmother drives a Caddy. I know, I cross-shopped a CTS with my Audi. I couldn't do it.
That's what I fear in cameras. Leica isn't a miracle brand. Some of their cameras are thinly disguised Panasonics. They're technically only fractionally better than cameras costing far less. But they're Leica. They still get people to buy $6000 rebadged Panasonics. Pentax will probably never get people to buy $6000 K-3IIIs, even if they paint a red dot on them and put them in exclusive storefronts in London and New York.
Is Pentax Cadillac? Once great, had a down period, now makes objectively very good products but they can't fully shake the idea that their time was long ago?
I don't think Pentax is Cadillac but you need to check out the new Genesis and think about how much you will save on repairs if you keep your car for any length of time. It has also completely split from Hyundai even though many Hyundai dealers will also sell the Genesis. As a value proposition, it makes a great argument for skipping the German high end brands. Reliability and warrantee service wise, it is a no brainer.
I chose Pentax for value of features and IQ versus price, Pentax crushes the opposition. they just don't pay their marketing folks enough to get the word out. (See glassdoor salaries for examples.)