Originally posted by dafbp I wonder if that's part of the (official?) strategy of moving Pentax to a more premium positioning...
I think that the past, first when Nikon took pole position, then when Canon achieved their current dominance, shows that you need to be known for being the best at something significant. Pentax / RI (notice I avoided RI/Pentax
) seem to have decided (realistically) that they can't be the best in the electronic whizz-bang area, so they are trying to be the best (or affordable best) at build quality and IQ, both through work on sensors and lenses. Perhaps if and when they have established a solid reputation in premium areas, they can create an upgrade path to get there, but an upgrade path that peters out half way up the hill doesn't seem to be a good strategy.