Name change for Japanese Ricoh/Pentax Twitter & Facebook pages

**loveisageless** · 01-15-2018, 10:13 PM - **1 Like**

Originally posted by Saltwater Images

What happens if someone pulls the plug.....

Do. Not. Ask.

alpheios · 01-16-2018, 02:11 AM

I think this is really exciting news. They seem to have finally understood the importance of marketing especially on social media.

I have the feeling that Ricoh will actually get out of the camera business.

But not as a company but with only their brand name and thereby push the Pentax brand.

Theta will probably be a brand/ecosystem on its own but how about a Pentax GR? Recent GR rumors (questionable source, I know) have suggested this might actually happen. From a business standpoint it would make sense to not sell cameras under two different brands and the GR would be a perfect addition to the Pentax lineup.

**ffking** · 01-16-2018, 02:46 AM

Originally posted by alpheios

Pentax GR? Recent GR rumors (questionable source, I know) have suggested this might actually happen. From a business standpoint it would make sense to not sell cameras under two different brands.

Oddly enough the Ricoh GR has a more unblemished record than the Pentax brand (or it seems so to me). I'm not sure that the baggage that goes with the Pentax name would do the GR any favours. By no means an expert or informed opinion, just a feeling.

**clickclick** · 01-16-2018, 07:22 AM

Originally posted by Saltwater Images

What happens if someone pulls the plug.....

To even think such things - you are braver than I!

mee · 01-16-2018, 08:58 AM

Originally posted by D1N0

These accounts have always been Pentax and Ricoh accounts, with the majority of posts about Pentax. This is simply a more accurate name for these channels. But you can read in it whatever you want of course.

That is the more interesting aspect to this news... reading the comments on it -- PR folks are pretty negative on it.. PF folks mostly cautiously optimistic.

I'll add my own comments... I think this is some kind of a reboot of their social media platform as they begin to prep launching D-FAs and bringing that system to a more agreeable level. How far it goes we don't know.. but I give them points for at least trying.

Bophoto · 01-16-2018, 09:16 AM

At the Slalom? World Cup there is a lot of advertising for Ricoh. I do not see much advertising for Pentax anywhere, many people over 40 probably recognize "Pentax", but people under 40?
But I think Richo is a more famous name, so why not use "Richo" for all, Theta, GR and K series.

Mistral75 · 01-16-2018, 09:22 AM

Originally posted by Bophoto

At the Slalom? World Cup there is a lot of advertising for Ricoh. I do not see much advertising for Pentax anywhere, many people over 40 probably recognize "Pentax", but people under 40?
But I think Richo is a more famous name, so why not use "Richo" for all, Theta, GR and K series.

This is because of the famous Jay Ricoh.

JPT · 01-17-2018, 06:55 AM - **2 Likes**

So far there has been more content on the Twitter and Facebook. There is an account of the development of the cross-tilt monitor, and a silly collage of the KP in front of the old Pentax HQ building.

It's interesting that none of the Japanese blogs or rumors sites I look at have put a negative spin on this. Most of the user comments seem to be happy that the Pentax name has returned to the two accounts.

adjutant · 01-23-2018, 11:00 PM

Originally posted by Kunzite

Yes, "Pentax by Ricoh Imaging" is a perfect name - given the current ownership.

Ricoh Pentax has a nice ring to it as well, like Cosina Voigtlander. Obviously they're not official brand names when put together, but good enough for colloquial use.

**clickclick** · 01-24-2018, 05:22 AM

Originally posted by JPT

collage of the KP in front of the old Pentax HQ building

can't help but feel like this is a positive sign of Ricoh feeling value in the Pentax brand and a decision to promote Pentax as Pentax. All in all, seems like a good thing. The collage should elicit smiles at several levels.

01-16-2018, 02:11 AM	#32
alpheios Pentaxian Join Date: Nov 2015 Location: Bremen Posts: 410	I think this is really exciting news. They seem to have finally understood the importance of marketing especially on social media. I have the feeling that Ricoh will actually get out of the camera business. But not as a company but with only their brand name and thereby push the Pentax brand. Theta will probably be a brand/ecosystem on its own but how about a Pentax GR? Recent GR rumors (questionable source, I know) have suggested this might actually happen. From a business standpoint it would make sense to not sell cameras under two different brands and the GR would be a perfect addition to the Pentax lineup. Last edited by alpheios; 01-16-2018 at 02:48 AM.

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01-15-2018, 10:13 PM - 1 Like	#31
loveisageless Site Supporter Join Date: Dec 2009 Location: Oakland, California Photos: Albums Posts: 1,250	Originally posted by Saltwater Images What happens if someone pulls the plug..... Do. Not. Ask.

01-16-2018, 02:46 AM	#33
ffking Site Supporter Join Date: Nov 2015 Location: Old South Wales Posts: 6,039	Originally posted by alpheios Pentax GR? Recent GR rumors (questionable source, I know) have suggested this might actually happen. From a business standpoint it would make sense to not sell cameras under two different brands. Oddly enough the Ricoh GR has a more unblemished record than the Pentax brand (or it seems so to me). I'm not sure that the baggage that goes with the Pentax name would do the GR any favours. By no means an expert or informed opinion, just a feeling.

01-16-2018, 07:22 AM	#34
clickclick Loyal Site Supporter Join Date: May 2016 Location: East Coast Posts: 2,903	Originally posted by Saltwater Images What happens if someone pulls the plug..... To even think such things - you are braver than I!

01-16-2018, 08:58 AM	#35
mee Veteran Member Join Date: May 2010 Posts: 7,403	Originally posted by D1N0 These accounts have always been Pentax and Ricoh accounts, with the majority of posts about Pentax. This is simply a more accurate name for these channels. But you can read in it whatever you want of course. That is the more interesting aspect to this news... reading the comments on it -- PR folks are pretty negative on it.. PF folks mostly cautiously optimistic. I'll add my own comments... I think this is some kind of a reboot of their social media platform as they begin to prep launching D-FAs and bringing that system to a more agreeable level. How far it goes we don't know.. but I give them points for at least trying.

01-16-2018, 09:16 AM	#36
Bophoto Veteran Member Join Date: Dec 2006 Location: Sweden Photos: Gallery Posts: 429	At the Slalom? World Cup there is a lot of advertising for Ricoh. I do not see much advertising for Pentax anywhere, many people over 40 probably recognize "Pentax", but people under 40? But I think Richo is a more famous name, so why not use "Richo" for all, Theta, GR and K series.

01-16-2018, 09:22 AM	#37
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527	Originally posted by Bophoto At the Slalom? World Cup there is a lot of advertising for Ricoh. I do not see much advertising for Pentax anywhere, many people over 40 probably recognize "Pentax", but people under 40? But I think Richo is a more famous name, so why not use "Richo" for all, Theta, GR and K series. This is because of the famous Jay Ricoh.

01-17-2018, 06:55 AM - 2 Likes	#38
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821 Original Poster	So far there has been more content on the Twitter and Facebook. There is an account of the development of the cross-tilt monitor, and a silly collage of the KP in front of the old Pentax HQ building. It's interesting that none of the Japanese blogs or rumors sites I look at have put a negative spin on this. Most of the user comments seem to be happy that the Pentax name has returned to the two accounts.

01-23-2018, 11:00 PM	#39
adjutant Senior Member Join Date: Aug 2016 Posts: 100	Originally posted by Kunzite Yes, "Pentax by Ricoh Imaging" is a perfect name - given the current ownership. Ricoh Pentax has a nice ring to it as well, like Cosina Voigtlander. Obviously they're not official brand names when put together, but good enough for colloquial use.

01-24-2018, 05:22 AM	#40
clickclick Loyal Site Supporter Join Date: May 2016 Location: East Coast Posts: 2,903	Originally posted by JPT collage of the KP in front of the old Pentax HQ building can't help but feel like this is a positive sign of Ricoh feeling value in the Pentax brand and a decision to promote Pentax as Pentax. All in all, seems like a good thing. The collage should elicit smiles at several levels.