Name change for Japanese Ricoh/Pentax Twitter & Facebook pages

JPT · 01-15-2018, 07:08 AM - **5 Likes**

Today the Twitter and Facebook accounts of Ricoh Imaging Japan changed to "Pentax (Pentax by Ricoh Imaging)"

?????? (PENTAX by RICOH IMAGING) (@ricohimaging_jp) on Twitter
?????? (PENTAX by RICOH IMAGING) - Home | Facebook

The explanation is given as follows:

「リコーイメージング」アカウントとして運営してきた当アカウントですが、PENTAX時代からのファンの皆さまを中心にご支持をいただいている実情をふまえ、『ペンタックス（PENTAX by RICOH IMAGING）』に名前を改めて再始動します。引き続きよろしくお願いします！

Google translated: Although this account has been managed as a "Ricoh Imaging" account, we will restart the name again to "PENTAX by RICOH IMAGING" based on the fact that we are receiving support from fans from the PENTAX era I will. Thank you, continue!

I'm not going speculate as to what this means, but it is certainly an interesting development.

Last edited by JPT; 01-15-2018 at 07:24 AM. Reason: Remove speculation from thread title

Kunzite · 01-15-2018, 07:28 AM

Interesting indeed.

JPT · 01-15-2018, 08:29 AM

The Facebook page has quite a long post introducing new contributors to the page. They are different Ricoh Imaging employees, and they are explaining their photographic interests. I think what is happening is a kind of "reboot" of the social network presence to make it more interesting. At the end, they also make a point of mentioning that they will still be providing information on the Ricoh GR in future, but Theta is not mentioned specifically.

There is no change to the official name of the company. The official website is unchanged today, without any kind of announcement. It's just Facebook and Twitter.

**monochrome** · 01-15-2018, 08:40 AM

Originally posted by JPT

The Facebook page has quite a long post introducing new contributors to the page. They are different Ricoh Imaging employees, and they are explaining their photographic interests. I think what is happening is a kind of "reboot" of the social network presence to make it more interesting. At the end, they also make a point of mentioning that they will still be providing information on the Ricoh GR in future, but Theta is not mentioned specifically.

There is no change to the official name of the company. The official website is unchanged today, without any kind of announcement. It's just Facebook and Twitter.

Cool stuff, potentially.

Hasn’t Ricoh moved the Theta as a product away from Ricoh Imaging?

**ffking** · 01-15-2018, 08:42 AM

If nothing else, it shows that they are aware of value in the Pentax brand name - when they first took over there were worries about the name being lost, but this is a reinforcement.

JPT · 01-15-2018, 08:50 AM

Originally posted by monochrome

Hasn’t Ricoh moved the Theta as a product away from Ricoh Imaging?

Everything about Theta looks like it was always from another part of Ricoh and not something RI developed. The products announcements actually said this from the beginning "Developed and manufactured by Ricoh, the device will be marketed by subsidiary Ricoh Imaging Company, Ltd. through its French, German, UK and US online-exclusive sales channels starting October." News | RICOH THETA

Also the firmware updates are on a separate site, and they seem to have a completely different approach to working with developers that RI.

**monochrome** · 01-15-2018, 08:54 AM

^^ TY. I was never really clear on that.

JPT · 01-15-2018, 08:57 AM

Actually, it makes sense for Theta not to be on these page, because it has a separate Facebook and Twitter. Theta users would probably be bored by the traditional photography content and vice versa.

**babywriter** · 01-15-2018, 09:59 AM

Maybe this is a sign that Ricoh/Pentax is actually entering the twenty-first century in terms of their marketing efforts. Hey, it could happen ...

Mistral75 · 01-15-2018, 10:07 AM - **3 Likes**

This is a prelude to the sale of the Pentax business by Ricoh (the whole 'traditional' photography business actually, including the GR) .

(ducking)

Na Horuk · 01-15-2018, 10:16 AM - **1 Like**

Originally posted by ffking

If nothing else, it shows that they are aware of value in the Pentax brand name - when they first took over there were worries about the name being lost, but this is a reinforcement.

Originally posted by Mistral75

This is a prelude to the sale of the Pentax business by Ricoh (the whole 'traditional' photography business actually, including the GR) .

Ah, perfect! First a positive look, maybe this shows that Pentax has value, has brand recognition in the market, that its marketing team will finally improve, a sign that the sales of 645Z and K-1 were so good Ricoh has decided to give Pentax more power.... OR Pentax is doooooomed!

PentaxForums - when you get good news, but you prefer getting bad news, just come on down to PF! Here we can interpret everything as a sign of the endtimes!

Mistral75 · 01-15-2018, 10:19 AM

I was joking and you know it perfectly

.

D1N0 · 01-15-2018, 10:20 AM

These accounts have always been Pentax and Ricoh accounts, with the majority of posts about Pentax. This is simply a more accurate name for these channels. But you can read in it whatever you want of course.

**ffking** · 01-15-2018, 11:01 AM

Originally posted by Na Horuk

Pentax is doooooomed!

Originally posted by Mistral75

I was joking and you know it perfectly .

as I've said before, what I'd really like to see is Ricoh buying Hoya, putting Pentax back together, then flogging off rest of Hoya. Unfortunately their photocopier cash cow is looking a bit lean, so I don't see it happening just now

**monochrome** · 01-15-2018, 11:02 AM

Originally posted by Mistral75

This is a prelude to the sale of the Pentax business by Ricoh (the whole 'traditional' photography business actually, including the GR) .

(ducking)

That was my first thought. But who would buy it? Maybe PF could do a Kickstarter.

01-15-2018, 07:08 AM - 5 Likes	#1
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821	Name change for Japanese Ricoh/Pentax Twitter & Facebook pages Today the Twitter and Facebook accounts of Ricoh Imaging Japan changed to "Pentax (Pentax by Ricoh Imaging)" ?????? (PENTAX by RICOH IMAGING) (@ricohimaging_jp) on Twitter ?????? (PENTAX by RICOH IMAGING) - Home \| Facebook The explanation is given as follows: 「リコーイメージング」アカウントとして運営してきた当アカウントですが、PENTAX時代からのファンの皆さまを中心にご支持をいただいている実情をふまえ、『ペンタックス（PENTAX by RICOH IMAGING）』に名前を改めて再始動します。引き続きよろしくお願いします！ Google translated: Although this account has been managed as a "Ricoh Imaging" account, we will restart the name again to "PENTAX by RICOH IMAGING" based on the fact that we are receiving support from fans from the PENTAX era I will. Thank you, continue! I'm not going speculate as to what this means, but it is certainly an interesting development. Last edited by JPT; 01-15-2018 at 07:24 AM. Reason: Remove speculation from thread title

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01-15-2018, 07:28 AM	#2
Kunzite Pentaxian Join Date: Apr 2007 Location: Romania Posts: 15,132	Interesting indeed.

01-15-2018, 08:29 AM	#3
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821 Original Poster	The Facebook page has quite a long post introducing new contributors to the page. They are different Ricoh Imaging employees, and they are explaining their photographic interests. I think what is happening is a kind of "reboot" of the social network presence to make it more interesting. At the end, they also make a point of mentioning that they will still be providing information on the Ricoh GR in future, but Theta is not mentioned specifically. There is no change to the official name of the company. The official website is unchanged today, without any kind of announcement. It's just Facebook and Twitter.

01-15-2018, 08:40 AM	#4
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by JPT The Facebook page has quite a long post introducing new contributors to the page. They are different Ricoh Imaging employees, and they are explaining their photographic interests. I think what is happening is a kind of "reboot" of the social network presence to make it more interesting. At the end, they also make a point of mentioning that they will still be providing information on the Ricoh GR in future, but Theta is not mentioned specifically. There is no change to the official name of the company. The official website is unchanged today, without any kind of announcement. It's just Facebook and Twitter. Cool stuff, potentially. Hasn’t Ricoh moved the Theta as a product away from Ricoh Imaging?

01-15-2018, 08:42 AM	#5
ffking Site Supporter Join Date: Nov 2015 Location: Old South Wales Posts: 6,039	If nothing else, it shows that they are aware of value in the Pentax brand name - when they first took over there were worries about the name being lost, but this is a reinforcement.

01-15-2018, 08:50 AM	#6
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821 Original Poster	Originally posted by monochrome Hasn’t Ricoh moved the Theta as a product away from Ricoh Imaging? Everything about Theta looks like it was always from another part of Ricoh and not something RI developed. The products announcements actually said this from the beginning "Developed and manufactured by Ricoh, the device will be marketed by subsidiary Ricoh Imaging Company, Ltd. through its French, German, UK and US online-exclusive sales channels starting October." News \| RICOH THETA Also the firmware updates are on a separate site, and they seem to have a completely different approach to working with developers that RI.

01-15-2018, 08:54 AM	#7
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	^^ TY. I was never really clear on that.

01-15-2018, 08:57 AM	#8
JPT Pentaxian Join Date: Jan 2012 Location: Tokyo Photos: Gallery Posts: 2,821 Original Poster	Actually, it makes sense for Theta not to be on these page, because it has a separate Facebook and Twitter. Theta users would probably be bored by the traditional photography content and vice versa.

01-15-2018, 09:59 AM	#9
babywriter Site Supporter Join Date: Jan 2016 Location: central Iowa Photos: Gallery Posts: 969	Maybe this is a sign that Ricoh/Pentax is actually entering the twenty-first century in terms of their marketing efforts. Hey, it could happen ...

01-15-2018, 10:07 AM - 3 Likes	#10
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527	This is a prelude to the sale of the Pentax business by Ricoh (the whole 'traditional' photography business actually, including the GR) . (ducking)

01-15-2018, 10:16 AM - 1 Like	#11
Na Horuk Veteran Member Join Date: Feb 2012 Location: Slovenia, probably Photos: Gallery \| Albums Posts: 11,186	Originally posted by ffking If nothing else, it shows that they are aware of value in the Pentax brand name - when they first took over there were worries about the name being lost, but this is a reinforcement. Originally posted by Mistral75 This is a prelude to the sale of the Pentax business by Ricoh (the whole 'traditional' photography business actually, including the GR) . Ah, perfect! First a positive look, maybe this shows that Pentax has value, has brand recognition in the market, that its marketing team will finally improve, a sign that the sales of 645Z and K-1 were so good Ricoh has decided to give Pentax more power.... OR Pentax is doooooomed! PentaxForums - when you get good news, but you prefer getting bad news, just come on down to PF! Here we can interpret everything as a sign of the endtimes!

01-15-2018, 10:19 AM	#12
Mistral75 Pentaxian Join Date: Feb 2009 Location: Paris, France Posts: 7,527	I was joking and you know it perfectly .

01-15-2018, 10:20 AM	#13
D1N0 Pentaxian Join Date: May 2012 Location: --- Photos: Gallery Posts: 6,802	These accounts have always been Pentax and Ricoh accounts, with the majority of posts about Pentax. This is simply a more accurate name for these channels. But you can read in it whatever you want of course.

01-15-2018, 11:01 AM	#14
ffking Site Supporter Join Date: Nov 2015 Location: Old South Wales Posts: 6,039	Originally posted by Na Horuk Pentax is doooooomed! Originally posted by Mistral75 I was joking and you know it perfectly . as I've said before, what I'd really like to see is Ricoh buying Hoya, putting Pentax back together, then flogging off rest of Hoya. Unfortunately their photocopier cash cow is looking a bit lean, so I don't see it happening just now

01-15-2018, 11:02 AM	#15
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Mistral75 This is a prelude to the sale of the Pentax business by Ricoh (the whole 'traditional' photography business actually, including the GR) . (ducking) That was my first thought. But who would buy it? Maybe PF could do a Kickstarter.