Originally posted by Mistral75 I would assume the K-3 II was selling but at a price generating margins which are not in line with Ricoh's expectations. Remember their whole strategy (not only for the imaging business): the race for volumes has ended, let's concentrate on margin.
Let's concentrate on margin, sure.
But how about offering core products to your user base? Is that out of the window with the new Ricoh?
Being realistic: minimum wait for a "possible" K3II successor is one year now, but possibly anywhere in 2019.
When the K3II is gone soon, APS-C will merely be a waiting game for a handful of faithfull.
The thought alone: discontinuing a core product 1-2 years before a replacement múst be a first in DSLR land. I simply cannot imagine any other brand ever having done this.
Thinking it over, it is pretty amazing. All the more when you realize that the discontinued camera itself was already dating back 5 years.
Anyway, what more to say about this slightly incredible situation? APS-C is on a starving diet because of a DFA 50/1.4 with no doubt Zeiss like price with Zeiss like margin. Maybe they'll sell 50 or 100 and reap the benefits of the new high margin policy.
The Nikon D500 will no doubt be on offer way sooner than the K3II successor will even be rumored. The Sigma 150-600S is a nice option while saving for the better primes. I dó hope I will be able to decently sell my DA560 though, it is too wonderful a lens to ditch at bottom low second hand price. Perhaps someone will want it for use on the K1mkII though...
Chris