What is Pentax good at?
They are good at making weather sealed cameras with good ergonomics, 100 percent coverage pentaprism optical viewfinders, decent (but not awesome) specifications, and good value. They are pretty good at figuring out ways to leverage their in body stabilization to allow for extra features like pixel shift and astro tracer. They squeeze every ounce of image quality out of sensors that are a little older than the competition and they remain very conservative in their goals going forward.
They aren't good at making spec monster cameras, tracking auto focus, or top end video. They have chosen not to go after the wildlife or sports markets -- probably not because they couldn't do it, but because they think the investment to produce such cameras and lenses would not be worth the return.
Can Pentax make things work going forward?
I think so, but times are going to be tough for a lot of the camera makers out there. Nikon is reshuffling everything. Olympus is doing better now, but they had some dark days not so long ago. But I don't know that Pentax trying to make cameras that don't fit their strengths will work for them. To me it is more about doubling down on their strengths and making cameras that are uniquely Pentax. Leica has done this and done it well. I believe Pentax could and should do it too.
I've been repeating this mantra a lot, but the whole point of camera gear is to create images -- images that you are satisfied with. Whatever else you say about them, Pentax cameras still function pretty well as image making machines and you could do a lot worse than buy a K-P and a set of DA limited lenses. The biggest limitation for most of us is not the camera at all, but lies a couple of inches behind the viewfinder (whether it is optical or electronic is unimportant).
Last edited by Rondec; 02-16-2018 at 04:12 AM.