The last line of asahiman’s reply is important. Pentax has the most completely developed (but very old) APSc line in the business, they desperately need to flesh out the FF line and 645 (even older) is receiving new competition from cash-rich Fuji and Hassy (with Chinese capital).
If some outside party were to give them a few hundred million and a few years before they would earn a return, sure, they could R&D everything at once, build plants to make multiple lines at the same time, and gain volume and share. But they don’t have the money, so they’re doing what they can. At least they’re not abandoning APS.
Who has a few hundred million just laying around?
(China)
Last edited by monochrome; 02-11-2018 at 06:16 AM.