Originally posted by BruceBanner Really I woulda thought Pentax focus on 3 cameras, a budget APS-C, a premium APS-C and a FF. Keep it simple no?
You're forgetting the 645Z, Bruce.
All companies seem to be shifting to premium and cutting their losses at entry level, Pentax is the only one that does APS-C, FF and MF.
Their modelling may show it's best to concentrate on FF, MF and premium APS-C.
If so, a successor to the K-3 II would be of more priority than a followup to the K-70.
It's a dicey situation, because while you extract more out of fewer buyers, you lose economies of scale.
On the other hand, chasing market share at the low end almost killed Nikon, why emulate them when they had bigger sales and mind share?