Originally posted by Lew Dite IMO 4K video is important for the sake of the survival of Pentax as a brand. No truly new enthusiast APS-C DSLR (or mirrorless) can be released today without it and be competitive. It doesn't matter if only a fraction of users actually need it or end up using it after they buy.
this 4K thing is useless without the capability to display it, I don't know anyone with a 4K screen, It would be nice to have, but one that does IPS or VA, 4K, adobe rgb and what ever else that is needed are very high in price, the reason I buy a DSLR from Pentax is for stills photography, take all this gps, wireless, 4K video rubbish out and have them produce a brilliant stills camera, that is the ticket.
I still say, need video? Buy a video camera