Originally posted by Winder CP+ 2018 interviews: The reign of the DSLR is almost over...: Digital Photography Review "This year, almost all the executives we spoke to seemed to agree on one thing: full-frame mirrorless will become the norm, and it will happen pretty soon. Kenji Tanaka of Sony even put a date on it, saying that in his opinion, Canon and Nikon would join Sony in the full-frame mirrorless space within a year. Executives from Sigma and Tamron were similarly confident, and even Go Tokura of Canon dropped a couple of fairly heavy hints that the move to mirrorless is imminent."
The DSLR isn't going to die anytime soon, but there is a transition taking place. In the next 3-5 years I think we see a shift to the point mirrorless is a larger market than DSLR. Canon is watching Sony eat into its wedding and video market. Nikon has been bleeding for several years now. I think the 1DX and 5D users will be the key market for Canon and Nikon DSLRs. That will be the hardest market for Sony to crack.
Nice. But let's think a bit about this... starting with The Ultimate Question About Life, Universe and Everything:
what are they trying to sell to us?
Sony promoting a mirrorless-heavy future is only natural, and
it's only marketing. They have to promote the idea that they are "right", and the DSLR-making competition is "wrong" (they have the fanatic online support for this... right there on DPR). They can't possibly admit that DSLRs would maintain their dominance for the foreseeable future (assuming that's true).
Same for the other MILC makers. Fujifilm in particular can't possibly admit that FF would give an advantage.
How about Sigma and Tamron? It's the same thing, they just want to sell lenses for mirrorless. So obviously they're saying that mirrorless is a great idea, and look, here's a lens... It's all marketing.
Do you know what it isn't? And I'm including DPR here, too.
This is not about some genuine concern about the users. This is not about helping people properly choose.
---------- Post added 17-04-18 at 12:45 PM ----------
Originally posted by Winder Demand for mirrorless is rising.
No it's not. It's just somewhat shifting towards the higher-end.