Originally posted by photoptimist But in some cases (e.g. business jets), the entire category is a Veblen luxury.
Actually, a business jet is a poor example in that business jet pricing is quite competitive, believe it or not. Take, for example, a Boeing Business Jet: List price is $57 million (plus $20-25 million for interior). The BBJ is, of course, a 737-700 and a 737-700 retails for somewhere between $51.5 million and $87 million, depending on factors like engine choice, seating configuration and fit-out. So, there's no exorbitant mark-up on the BBJ's price.
A Veblen goods item would be one where an increase in price would result in higher sales. Or, an item where the price that holds no/little relationship with the cost to produce the item.
Something like a Lamborghini Aventador would be a good example: It sells for just over $400,000 but costs probably less than 25% of that to produce.