Amateur Photographers (UK) Predicts End for Pentax

**Clinton** · 08-17-2018, 09:56 AM - **6 Likes**

So I got my DFA* 50/1.4. It's working great. I thought I'd check back on this post. Pentax still hasn't ended? Fascinating.

Simon A · 08-21-2018, 09:42 AM

Pentax can do more about promoting their brand. I have always been impressed for the value for money of their cameras.

reh321 · 08-21-2018, 10:21 AM

Originally posted by Simon A

Pentax can do more about promoting their brand. I have always been impressed for the value for money of their cameras.

What would you suggest they do in BC? What would it cost and how many potential customers would they touch?

**clickclick** · 08-21-2018, 01:14 PM

Originally posted by reh321

What would you suggest they do in BC? What would it cost and how many potential customers would they touch?

I always wonder what percent of the customer base already knew about Pentax when they went looking. Outside of photography oriented publications/sites/etc., I can't think of seeing a camera add for any brand in a place the general public would be viewing it.

**mlt** · 08-21-2018, 02:40 PM - **1 Like**

Maybe Amateur Photographers (UK) should check the web for other brands that are not going to survive 🙂 - found this on a Canon Rumors thread

BobSpot · 08-21-2018, 04:26 PM - **1 Like**

Ricoh Pentax is the best value for money of any DSLR on the market but only committed customers know of it. Ricoh needs to attract a larger user base with something like a quality mirror-less system camera able to use all the K mount lenses.

neilphotograph · 08-21-2018, 05:16 PM - **1 Like**

Awe somebody always buy them out

**clackers** · 08-21-2018, 07:54 PM

Originally posted by Simon A

Pentax can do more about promoting their brand. I have always been impressed for the value for money of their cameras.

It'll be less value for money if they tried to match the big boys promotional budgets, Simon.

If in your town, they raised the price of all your future camera and lens purchases by $200 each but it meant you gained one more Pentax shooting buddy, was it worth it?

pxt · 08-22-2018, 12:07 AM

Few months ago I get in hand canon in price K3 II. It was plastic like first feeling. I know guy who us Nikon D800 user and use Pentax large format.

**RobA_Oz** · 08-22-2018, 12:12 AM - **2 Likes**

Originally posted by clackers

It'll be less value for money if they tried to match the big boys promotional budgets, Simon.

If in your town, they raised the price of all your future camera and lens purchases by $200 each but it meant you gained one more Pentax shooting buddy, was it worth it?

For a niche brand, the best value marketing is probably to have brand ambassadors who specialise in the work that emphasises the best characteristics of your product. There are several professional Pentax shooters, as noted on Ricoh's Pentax pages, but I wonder if they are using them to best advantage.

**clackers** · 08-22-2018, 12:25 AM

Originally posted by RobA_Oz

For a niche brand, the best value marketing is probably to have brand ambassadors who specialise in the work that emphasises the best characteristics of your product. There are several professional Pentax shooters, as noted on Ricoh's Pentax pages, but I wonder if they are using them to best advantage.

Yeah, possibly, Rob.

I don't think they like this forum, to be honest.

Too much negativity, as Kenspo points out.

They tend to post more in the Pentaxians Facebook group, and I suppose the Ricoh socials.

The photographers seemingly most important to Ricoh are of course Japanese (Yoshiaki Kobayashi may be someone who is in regular contact with/influence on the designers, since he does many of the sample photos) and it's impractical to have them engaging on foreign sites that they otherwise would never use.

**Rondec** · 08-22-2018, 02:29 AM - **1 Like**

Originally posted by clackers

It'll be less value for money if they tried to match the big boys promotional budgets, Simon.

If in your town, they raised the price of all your future camera and lens purchases by $200 each but it meant you gained one more Pentax shooting buddy, was it worth it?

Not all promotion has to be expensive. A lot of internet based stuff is quite a bit cheaper. Pentax really should have a You Tube channel with brand ambassadors and other pro Pentaxians shooting in the field and explaining how they use different features on their Pentax cameras. They should turn Pentax Photo Gallery into something worthwhile with higher end, higher quality photos.

I don't particularly want them advertising on TV or stuff like that -- to me that is a waste of money -- but they could certainly do a bit more (I think they advertise more in Japan).

**clackers** · 08-22-2018, 02:34 AM

Originally posted by Rondec

Not all promotion has to be expensive. A lot of internet based stuff is quite a bit cheaper. Pentax really should have a You Tube channel with brand ambassadors and other pro Pentaxians shooting in the field and explaining how they use different features on their Pentax cameras. They should turn Pentax Photo Gallery into something worthwhile with higher end, higher quality photos.

I don't particularly want them advertising on TV or stuff like that -- to me that is a waste of money -- but they could certainly do a bit more (I think they advertise more in Japan).

Internet advertising *is* expensive, even if you sit in your basement and make vlogs. You have to pay a lot for the Likes and Google ads to get anyone come to your site who didn't already want to.

**Rondec** · 08-22-2018, 02:55 AM - **1 Like**

Originally posted by clackers

Internet advertising *is* expensive, even if you sit in your basement and make vlogs. You have to pay a lot for the Likes and Google ads to get anyone come to your site who didn't already want to.

Don't treat it like advertising then. Just treat it as education using Pentax cameras. I still think that it could be done a bit better.

**clackers** · 08-22-2018, 03:10 AM

Originally posted by Rondec

Don't treat it like advertising then. Just treat it as education using Pentax cameras. I still think that it could be done a bit better.

Whatever it's called, it's expensive, and obviously fails the Return on Investment modelling that would be done at least annually in each regional market.

If you and I and the usual suspects are the only ones who go to this imaginary YouTube channel, it's failed.

For instance, https://monetizepros.com/video-monetization/why-you-probably-wont-get-rich-famous-on-youtube/

08-21-2018, 02:40 PM - 1 Like	#575
mlt Site Supporter Join Date: Dec 2007 Posts: 1,146	Maybe Amateur Photographers (UK) should check the web for other brands that are not going to survive 🙂 - found this on a Canon Rumors thread Attached Images

08-22-2018, 03:10 AM	#585
clackers Loyal Site Supporter Join Date: Jul 2013 Location: Melbourne Photos: Albums Posts: 15,982	Originally posted by Rondec Don't treat it like advertising then. Just treat it as education using Pentax cameras. I still think that it could be done a bit better. Whatever it's called, it's expensive, and obviously fails the Return on Investment modelling that would be done at least annually in each regional market. If you and I and the usual suspects are the only ones who go to this imaginary YouTube channel, it's failed. For instance, https://monetizepros.com/video-monetization/why-you-probably-wont-get-rich-famous-on-youtube/ Last edited by clackers; 08-22-2018 at 04:19 AM.

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08-17-2018, 09:56 AM - 6 Likes	#571
Clinton Site Supporter Join Date: Feb 2010 Location: Salt Lake City, UT Photos: Gallery \| Albums Posts: 1,892	So I got my DFA* 50/1.4. It's working great. I thought I'd check back on this post. Pentax still hasn't ended? Fascinating.

08-21-2018, 09:42 AM	#572
Simon A New Member Join Date: Jan 2016 Location: Langley, British Columbia Posts: 14	Pentax can do more about promoting their brand. I have always been impressed for the value for money of their cameras.

08-21-2018, 10:21 AM	#573
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 22,054	Originally posted by Simon A Pentax can do more about promoting their brand. I have always been impressed for the value for money of their cameras. What would you suggest they do in BC? What would it cost and how many potential customers would they touch?

08-21-2018, 01:14 PM	#574
clickclick Loyal Site Supporter Join Date: May 2016 Location: East Coast Posts: 2,814	Originally posted by reh321 What would you suggest they do in BC? What would it cost and how many potential customers would they touch? I always wonder what percent of the customer base already knew about Pentax when they went looking. Outside of photography oriented publications/sites/etc., I can't think of seeing a camera add for any brand in a place the general public would be viewing it.

08-21-2018, 04:26 PM - 1 Like	#576
BobSpot Junior Member Join Date: Dec 2012 Location: Victoria Posts: 46	Ricoh Pentax is the best value for money of any DSLR on the market but only committed customers know of it. Ricoh needs to attract a larger user base with something like a quality mirror-less system camera able to use all the K mount lenses.

08-21-2018, 05:16 PM - 1 Like	#577
neilphotograph New Member Join Date: Jan 2017 Location: Kittredge, CO Posts: 20	Awe somebody always buy them out

08-21-2018, 07:54 PM	#578
clackers Loyal Site Supporter Join Date: Jul 2013 Location: Melbourne Photos: Albums Posts: 15,982	Originally posted by Simon A Pentax can do more about promoting their brand. I have always been impressed for the value for money of their cameras. It'll be less value for money if they tried to match the big boys promotional budgets, Simon. If in your town, they raised the price of all your future camera and lens purchases by $200 each but it meant you gained one more Pentax shooting buddy, was it worth it?

08-22-2018, 12:07 AM	#579
pxt Senior Member Join Date: Jul 2018 Posts: 287	Few months ago I get in hand canon in price K3 II. It was plastic like first feeling. I know guy who us Nikon D800 user and use Pentax large format.

08-22-2018, 12:12 AM - 2 Likes	#580
RobA_Oz Site Supporter Join Date: Nov 2008 Location: Tasmania, Australia Photos: Gallery Posts: 7,826	Originally posted by clackers It'll be less value for money if they tried to match the big boys promotional budgets, Simon. If in your town, they raised the price of all your future camera and lens purchases by $200 each but it meant you gained one more Pentax shooting buddy, was it worth it? For a niche brand, the best value marketing is probably to have brand ambassadors who specialise in the work that emphasises the best characteristics of your product. There are several professional Pentax shooters, as noted on Ricoh's Pentax pages, but I wonder if they are using them to best advantage.

08-22-2018, 12:25 AM	#581
clackers Loyal Site Supporter Join Date: Jul 2013 Location: Melbourne Photos: Albums Posts: 15,982	Originally posted by RobA_Oz For a niche brand, the best value marketing is probably to have brand ambassadors who specialise in the work that emphasises the best characteristics of your product. There are several professional Pentax shooters, as noted on Ricoh's Pentax pages, but I wonder if they are using them to best advantage. Yeah, possibly, Rob. I don't think they like this forum, to be honest. Too much negativity, as Kenspo points out. They tend to post more in the Pentaxians Facebook group, and I suppose the Ricoh socials. The photographers seemingly most important to Ricoh are of course Japanese (Yoshiaki Kobayashi may be someone who is in regular contact with/influence on the designers, since he does many of the sample photos) and it's impractical to have them engaging on foreign sites that they otherwise would never use.

08-22-2018, 02:29 AM - 1 Like	#582
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 25,888	Originally posted by clackers It'll be less value for money if they tried to match the big boys promotional budgets, Simon. If in your town, they raised the price of all your future camera and lens purchases by $200 each but it meant you gained one more Pentax shooting buddy, was it worth it? Not all promotion has to be expensive. A lot of internet based stuff is quite a bit cheaper. Pentax really should have a You Tube channel with brand ambassadors and other pro Pentaxians shooting in the field and explaining how they use different features on their Pentax cameras. They should turn Pentax Photo Gallery into something worthwhile with higher end, higher quality photos. I don't particularly want them advertising on TV or stuff like that -- to me that is a waste of money -- but they could certainly do a bit more (I think they advertise more in Japan).

08-22-2018, 02:34 AM	#583
clackers Loyal Site Supporter Join Date: Jul 2013 Location: Melbourne Photos: Albums Posts: 15,982	Originally posted by Rondec Not all promotion has to be expensive. A lot of internet based stuff is quite a bit cheaper. Pentax really should have a You Tube channel with brand ambassadors and other pro Pentaxians shooting in the field and explaining how they use different features on their Pentax cameras. They should turn Pentax Photo Gallery into something worthwhile with higher end, higher quality photos. I don't particularly want them advertising on TV or stuff like that -- to me that is a waste of money -- but they could certainly do a bit more (I think they advertise more in Japan). Internet advertising is expensive, even if you sit in your basement and make vlogs. You have to pay a lot for the Likes and Google ads to get anyone come to your site who didn't already want to.

08-22-2018, 02:55 AM - 1 Like	#584
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 25,888	Originally posted by clackers Internet advertising is expensive, even if you sit in your basement and make vlogs. You have to pay a lot for the Likes and Google ads to get anyone come to your site who didn't already want to. Don't treat it like advertising then. Just treat it as education using Pentax cameras. I still think that it could be done a bit better.

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