Amateur Photographers (UK) Predicts End for Pentax

reh321 · 06-13-2018, 07:09 AM - **1 Like**

Originally posted by fsge

40% of revenues sounds a lot to me.

Apparently that doesn't take R&D, marketing, and corporate overhead {cost of running distribution network, capital invested in inventory, management, etc} into account. Stockholders expect a reasonable return - I'm not sure what the figure is today, but I'm guessing it's at least 20%.

LensBeginner · 06-13-2018, 07:13 AM

Originally posted by fsge

40% of revenues sounds a lot to me.

Gross margin, without marketing, commercial and general expenses.

**LaurenOE** · 06-13-2018, 07:27 AM - **1 Like**

I guess the Pentax-come-lately-reviewers were not around during the pre-Hoya days. If then, and during the Hoya days can't sink Pentax...then pretty much nothing can. For a moment, lets say that Ricoh has enough of "Pentax"... there is definitely enough Chinese money that would LOVE to buy the brand. It would not surprise me if that were to happen. Aside from DJI and a few other Chinese brands, there are few China-based known consumer brands. There are enough folks out there that would love to pour money into Pentax. Pentax doesn't because they are...well...Pentax. Ricoh finally understands after a few years that its probably best to leave Pentax alone. Ricoh as a camera brand (no surprise) is not as recognized as Pentax...especially in Asia. So if the slow down the reviewer is noting, is part of a Pentax demise...look to another sale if anything...which I doubt.

CarlJF · 06-13-2018, 08:29 AM - **2 Likes**

Originally posted by Dan Rentea

F64 keeps selling Pentax, but they don't do anything to promote it as long as the Pentax dealer doesn't help them with nothing. Having Pentax in their shelves is more like a portfolio thing rather than a way of making money.

Ok, I understand that the profit may be small due to already cheap prices of Pentax gear compared to others and I understand that Pentax can't offer discounts and vouchers and cash back campains all day long, but they (the Pentax dealer) don't even try to do something for the consumers.
...
So, even if Ricoh is not interested in investing in Romanian market being to small for them to make it count, there are lots of things that can be done locally to be seen as a brand without spending money. First and most important is to have a dealer interested in selling and promoting the brand...

FWIW, this situation isn't specific to Romania. It looks about the same here in Canada. Pentax advertisement and promotions are rarely, if ever, seen from local store or countrywide from Pentax Canada. Most dealers will have some Pentax gear on their shelves but will not push it toward their clients, probably because they lack incentives to do so. And most of this gear will not be in stock anyway but only available "on order".

Something that always amaze me is that I receive emails from Canon, Nikon and Sony for "special days" at the local store when they launched a new camera, even if I never bought these kinds of gear. People from Canisony Canada are present to make you try gear (new and old since they also bring a lot of other stuff), offer special discounts and trade-in offer for your old gear. It would be nice if Pentax would have these kind of days where you can try cameras and lenses rarely available on shelves. Or something like the Fuji "try before you buy" program. But Pentax has nothing. You have to wait for the store to have a demo unit available on the shelves (supposing it ever gets there) and ask a clerk to try it, without expecting the clerk to know much about it and certainly not offering you anything else than "tag price"...

**clackers** · 06-13-2018, 03:48 PM - **1 Like**

Originally posted by Samwise.Gamgee

One things that surprise me most is how can Ricoh afford to manufacture a quality camera like k-1 in this price ... and don't do almost any advertisement.

I think you answered your own question, Sam!

**Mallee Boy** · 06-13-2018, 05:52 PM

Originally posted by Mistral75

We needed this kind of article (and relay here) to speed up the K-1 giveaway.

Ok then....what are we talking about ?

reh321 · 06-13-2018, 06:44 PM

Originally posted by Mallee Boy

Ok then....what are we talking about ?

Read page 1

**Mikesul** · 06-13-2018, 07:15 PM

Originally posted by reh321

Read page 1

'

Always good advice!

mcleoud151 · 06-14-2018, 01:26 PM

I feel like I've been hearing this since my first Pentax back in '95. Seriously.

fsge · 06-14-2018, 01:41 PM - **1 Like**

Originally posted by mcleoud151

I feel like I've been hearing this since my first Pentax back in '95. Seriously.

At least this lenghty thread makes more posts for the give away...

LensBeginner · 06-14-2018, 01:51 PM

Originally posted by fsge

At least this lenghty thread makes more posts for the give away...

Wait a sec... you have 159 posts in... exactly 1̶8̶ 8 (sorry, it's getting late here!) years and are talking about the giveaway?

Saddle up, buckle down and get busy!

bertwert · 06-14-2018, 01:53 PM - **1 Like**

Originally posted by LensBeginner

Wait a sec... you have 159 posts in... exactly 18 years and are talking about the giveaway?

Saddle up, buckle down and get busy!

You added an extra 10 years in there...

reh321 · 06-14-2018, 02:22 PM

Originally posted by bertwert

You added an extra 10 years in there...

Too bad he couldn't just increase the number of posts also.

LensBeginner · 06-14-2018, 02:25 PM

Originally posted by reh321

Too bad he couldn't just increase the number of posts also.

Hahaha no I don't have superpowers... but between you and me, we are putting on a good show!

reh321 · 06-14-2018, 06:27 PM

Originally posted by LensBeginner

Hahaha no I don't have superpowers... but between you and me, we are putting on a good show!

But this is more than a two person lift.

06-14-2018, 01:51 PM	#401
LensBeginner Veteran Member Join Date: Sep 2014 Photos: Albums Posts: 4,696	Originally posted by fsge At least this lenghty thread makes more posts for the give away... Wait a sec... you have 159 posts in... exactly 1̶8̶ 8 (sorry, it's getting late here!) years and are talking about the giveaway? Saddle up, buckle down and get busy! Last edited by LensBeginner; 06-14-2018 at 02:02 PM.

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06-13-2018, 07:09 AM - 1 Like	#391
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,177	Originally posted by fsge 40% of revenues sounds a lot to me. Apparently that doesn't take R&D, marketing, and corporate overhead {cost of running distribution network, capital invested in inventory, management, etc} into account. Stockholders expect a reasonable return - I'm not sure what the figure is today, but I'm guessing it's at least 20%.

06-13-2018, 07:13 AM	#392
LensBeginner Veteran Member Join Date: Sep 2014 Photos: Albums Posts: 4,696	Originally posted by fsge 40% of revenues sounds a lot to me. Gross margin, without marketing, commercial and general expenses.

06-13-2018, 07:27 AM - 1 Like	#393
LaurenOE Site Supporter Join Date: Sep 2009 Location: Back in Florida, but worldwide gigs! Photos: Albums Posts: 3,690	I guess the Pentax-come-lately-reviewers were not around during the pre-Hoya days. If then, and during the Hoya days can't sink Pentax...then pretty much nothing can. For a moment, lets say that Ricoh has enough of "Pentax"... there is definitely enough Chinese money that would LOVE to buy the brand. It would not surprise me if that were to happen. Aside from DJI and a few other Chinese brands, there are few China-based known consumer brands. There are enough folks out there that would love to pour money into Pentax. Pentax doesn't because they are...well...Pentax. Ricoh finally understands after a few years that its probably best to leave Pentax alone. Ricoh as a camera brand (no surprise) is not as recognized as Pentax...especially in Asia. So if the slow down the reviewer is noting, is part of a Pentax demise...look to another sale if anything...which I doubt.

06-13-2018, 08:29 AM - 2 Likes	#394
CarlJF Veteran Member Join Date: Sep 2014 Location: Quebec City Posts: 1,185	Originally posted by Dan Rentea F64 keeps selling Pentax, but they don't do anything to promote it as long as the Pentax dealer doesn't help them with nothing. Having Pentax in their shelves is more like a portfolio thing rather than a way of making money. Ok, I understand that the profit may be small due to already cheap prices of Pentax gear compared to others and I understand that Pentax can't offer discounts and vouchers and cash back campains all day long, but they (the Pentax dealer) don't even try to do something for the consumers. ... So, even if Ricoh is not interested in investing in Romanian market being to small for them to make it count, there are lots of things that can be done locally to be seen as a brand without spending money. First and most important is to have a dealer interested in selling and promoting the brand... FWIW, this situation isn't specific to Romania. It looks about the same here in Canada. Pentax advertisement and promotions are rarely, if ever, seen from local store or countrywide from Pentax Canada. Most dealers will have some Pentax gear on their shelves but will not push it toward their clients, probably because they lack incentives to do so. And most of this gear will not be in stock anyway but only available "on order". Something that always amaze me is that I receive emails from Canon, Nikon and Sony for "special days" at the local store when they launched a new camera, even if I never bought these kinds of gear. People from Canisony Canada are present to make you try gear (new and old since they also bring a lot of other stuff), offer special discounts and trade-in offer for your old gear. It would be nice if Pentax would have these kind of days where you can try cameras and lenses rarely available on shelves. Or something like the Fuji "try before you buy" program. But Pentax has nothing. You have to wait for the store to have a demo unit available on the shelves (supposing it ever gets there) and ask a clerk to try it, without expecting the clerk to know much about it and certainly not offering you anything else than "tag price"...

06-13-2018, 03:48 PM - 1 Like	#395
clackers Otis Memorial Pentaxian Join Date: Jul 2013 Location: Melbourne Photos: Albums Posts: 16,397	Originally posted by Samwise.Gamgee One things that surprise me most is how can Ricoh afford to manufacture a quality camera like k-1 in this price ... and don't do almost any advertisement. I think you answered your own question, Sam!

06-13-2018, 05:52 PM	#396
Mallee Boy Site Supporter Join Date: Sep 2006 Location: South Australia Photos: Gallery \| Albums Posts: 3,904	Originally posted by Mistral75 We needed this kind of article (and relay here) to speed up the K-1 giveaway. Ok then....what are we talking about ?

06-13-2018, 06:44 PM	#397
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,177	Originally posted by Mallee Boy Ok then....what are we talking about ? Read page 1

06-13-2018, 07:15 PM	#398
Mikesul Loyal Site Supporter Join Date: Sep 2009 Location: Phoenix, AZ Posts: 7,594	Originally posted by reh321 Read page 1 ' Always good advice!

06-14-2018, 01:26 PM	#399
mcleoud151 Senior Member Join Date: Mar 2007 Location: Oregon Coast Photos: Gallery Posts: 272	I feel like I've been hearing this since my first Pentax back in '95. Seriously.

06-14-2018, 01:41 PM - 1 Like	#400
fsge Veteran Member Join Date: Jun 2010 Location: Genf Posts: 1,138	Originally posted by mcleoud151 I feel like I've been hearing this since my first Pentax back in '95. Seriously. At least this lenghty thread makes more posts for the give away...

06-14-2018, 01:53 PM - 1 Like	#402
bertwert Veteran Member Join Date: Jun 2015 Location: Golden, BC Posts: 15,173	Originally posted by LensBeginner Wait a sec... you have 159 posts in... exactly 18 years and are talking about the giveaway? Saddle up, buckle down and get busy! You added an extra 10 years in there...

06-14-2018, 02:22 PM	#403
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,177	Originally posted by bertwert You added an extra 10 years in there... Too bad he couldn't just increase the number of posts also.

06-14-2018, 02:25 PM	#404
LensBeginner Veteran Member Join Date: Sep 2014 Photos: Albums Posts: 4,696	Originally posted by reh321 Too bad he couldn't just increase the number of posts also. Hahaha no I don't have superpowers... but between you and me, we are putting on a good show!

06-14-2018, 06:27 PM	#405
reh321 Pentaxian Join Date: Nov 2014 Location: South Bend, IN, USA Photos: Gallery \| Albums Posts: 23,177	Originally posted by LensBeginner Hahaha no I don't have superpowers... but between you and me, we are putting on a good show! But this is more than a two person lift.