Originally posted by BROO I am having some trouble understanding the strategy in place with Ricoh developing a new high grade D FA* 50 mm lens and then allowing Tokina to release a Canon and Nikon equivalent in their new Opera line.
Initially, I thought Pentax were trying to tempt Canon and Nikon users to the Pentax brand by developing a new range of high class glass that is as good or better than the Sigma Art series. With the Tokina Opera announcement, it would appear as though Pentax are only trying to satisfy the K-1 users, with the costs being ameliorated by on selling the design to Tokina?
Is it possible that Ricoh are targeting a larger slice of the international DSLR lens (Sigma Art Series
)market by having some kind of joint venture with Tokina in both the development and manufacture of this line of lenses?
I would be interested in any positive input from members in discussing this and hopefully enlightening me on the strategies involved.
IMO you're thinking of solving a different problem than Ricoh Imaging.
You're thinking about making the D FA* 50mm f/1.4 unique to Pentax, as a way of "tempting Canon and Nikon users to the Pentax brand. But, I think there would be only a few converts because of that; how many said, "I'd like to jump ship to the system with the best 50mm ever"?
Ricoh Imaging is trying to solve a more serious issue: the lens not existing at all (which was true, at the moment they decided to partner with Tokina again). This is a high-end product, expensive to make; it must be sold at a reasonable price (which we'll consider too high anyway) and in very low numbers. The partnership with Tokina was their solution to make it possible.
Ricoh Imaging is not trying to make an USP from this lens; but to strengthen the K-mount FF line into a much more compelling proposition. This will happen despite - or rather with the help of - partnerships.