Originally posted by DimC Im not a future buyer of this lens but it is frustrating to see all thoses lens release date postponed.
It probably makes some employees at Ricoh Imaging very unhappy as well. Every division of Ricoh Company is under pressure to perform with a new CEO and a new strategic direction. Every delay is a black mark internally, another reason for Ricoh management to not invest more capital in the Imaging division. So they are limited to developing and industrializing a single lens design at a time and upgrading a single camera body at a time.
Given today's market for photographic equipment, that pace of new product introduction is probably sustainable, keeping a stable level of interest in the product lines that can also be profitable, but delaying new products must have a detrimental effect on profits. On the other hand, an unsuccessful new product launch will be just as detrimental to profitability, with no capacity to recover by moving forward the launch of other new products to compensate. Management has to walk a tightrope.
The other thought that I have is that revising the lens roadmap on the same day as finally announcing the launch of the D-FA * 50 is no coincidence. The Pentax lens development team is using the release of this lens to buy some time to continue working on the other projects, but it is to be seen how much longer they can miss planned new product launch dates and still get paid to develop new products.