Originally posted by Anastigmat I use Pentax because it is better, not because it is a lovable loser like the Chicago Cubs.
I started using Pentax because the bodies seems very intuitive and the innovations appeal to me. K10D was an awesome experience. Very smooth. It's like an extension of my hand. I can use a Pentax with my eyes closed. With Canon, I still am in the dark, even though I've been using Canon for a while. The system appeals to the hobbyist in me, not the professional. I don't think Pentax is necesarily *better* but it's certainly more fun to shoot with. Not because it's faster, because it's not. Not because their system is more extensive because it's not. I just like the Pentax look, feel, and operation. And I don't think Pentax should really go after the professional market. Professional means Canon or Nikon. Not because they are better. But because their systems are no brainers for pro uses. Their systems and service are more comprehensive, more pro saturation and familiarity, etc.
Quote: It has to be better than its competitors to do well.
That point is well taken indeed.
But I think it's good to define what doing "well" means to Pentax. I don't know what doing "well" means to them.
Quote: Being a niche brand is euphemism for throwing in the towel and conceding defeat. If Pentax is content in being a niche brand, it may as well sell its assets and move on because it can no longer compete and it will go further downhill from now on.
I don't think Pentax has to
directly compete head to head with Canons or Nikons. Of course because they are both companies moving camera equipment, in the eyes of consumers, there will always be comparisons between them, just because 2 people are trying to sell the same thing.
But Pentax will never be "the BEST" to the average consumer, just because Canon and Nikon are so well known and what the heck is a "Pentax" besides a quirky name in the eyes of the consumer? It'll always be the alternative or the "smart" alternative. When is Pentax going to stop "alternativing" (my new word
) itself? They don't need to be the alternative. They need to be the
choice because of what they offer. That's how it was with me. I didn't care what Canon or Nikon were offering. The K10 just looked super appealing and still is.
Canon and Nikon systems have more going for them away from the quality of the equipment than Pentax. So I think Pentax should focus on the quality of
their equipment first and then MUCH more on what it does away from the equipment.
Skip FF until you can deliver a TELEVISION COMMERCIAL. That'll do more than a FF rat race will ever do. Let's just be real.