I am glad to see some accessories since it shows the line is here to stay. Confirmation on the new lenses is great, although I am not so thrilled the DA15 is only f/4. I would have paid for another stop. But a lot depends on the IQ. If it's super good then f/4 is fine, certainly for the sorts of applications one would use a wide lens for.
I can't believe they introduced yet another standard zoom lens. And just to reduce the weight? I'd be using this body with Limited primes.
The K-M is a much better name than just sticking more zeroes in the product number. I am glad Pentax took my advice on that.
I have said since the K200D was released that a cheaper body was necessary, and a smaller and lighter one is always welcome. So long as it has all the features we are used to the lack of an LCD is not a deal-breaker. It does make the K200D look even less desirable in the product line.
K-M with double zoom kit for list under EUR600? That's going to sell very well.