Originally posted by cateto Stop saying "Get over it" and try to use some reason to argue.
Seriously, film is irrelevant. FF is irrelevant. APS-C has maybe 5, 10 years tops. Film is in a box labelled film, bell-bottom jeans, 8-tracks and hippie idealism. You seriously think Pentax cares about a guy who wants to buy an old film camera and is introducing a lens to satisfy him? You seriously think Pentax/Hoya cares if you have a bunch of old lenses and will develop a FF camera? No. How many clues do you need that they don't care one whit about FF? They will not go out and say, "We have no interest in FF" because they still sell some old FA lenses (what does the F stand for? Oh, ya, FILM) and their the production lines have been capitalized and are very profitable. They want to sell you new stuff from their NEW factories. If you want a lens for your old camera, go to eBay, not a "Pentax News and Rumours" thread and speculate about compatibility with ancient technology. What do you think D in DA stands for?
There. Good enough for ya? Your turn to justify why Pentax would care about developing a lens for an antiquated format that nobody buys anymore. Their new bodies work with old lenses. No one else does that to the same extent. Be happy with that. And don't try to justify film with the fact you have old lenses. Think. Business is about money. Pentax is a business. Pentax's business has always been about affordable and practical value. Production of any new lens is going to exclusively be for a digital camera. They can't compete with all the FF'ers with old lenses who will jump (hopefully) ship and dump their lenses on eBay because they don't understand that FF is not a panacea. A new lens for film, vs. tons of old film lense on eBay. Ya, The board would fire anybodies ass so fast if they suggested something like that it would make their head spin. (Swear word here.)
I await a logical reply that's based on practical business reality why film has any relevance at all. And, if you choose to argue that it does, specify what percentage of the market cares enough to pay for it. Also, specify what percentage of that market Pentax will get and how much technical support will be required to support that old technology. Also, specify definitively how many more 'keepers' an amateur photographer is going to get with this old technology and calculate how much more that will cost him per picture. As a bonus question, answer how many people who look at that photo will care. Hint: it's 2008.