[parinya-ekparinya]

Pentax Japanese has recently uploaded a series of K-70 tutorial videos on their official YouTube channel. At the time of writing, there are 16 videos in total. Note that the first video begins with 00 and the last one is 15. They are all in Japanese though.

Here is the first one:

You Tube

You Tube

[biz-engineer]

In 2018.. it's never too late. How about customers who are outside Japan? Don't care?

[clackers]

In 2018.. it's never too late. How about customers who are outside Japan? Don't care?

Nope.

You can look at the Rioch Imaging USA YouTube channel, for instance. No interest in it.

You can see by the videos on it that they really tried about four years ago, and clearly it didn't get the views it needed to keep going.

[richandfleur]

In 2018 they really are a study of a company who won’t engage with their customers. Kinda sad really.

Thanks for posting the info and links. Will go and take a look...

[Canid]

Patronizing one or two photographers to do photography tutorial youtube channels with Pentax equipment would go a long way....

...so would being able to actually hold their cameras in local camera stores. I'd never have gotten into Pentax if they hadn't had the MZ-6 in my local Henry's all those years ago...

[Andrea K]

In 2018.. it's never too late. How about customers who are outside Japan? Don't care?

Pentax is a sort of Subaru of the cameras and lens makers

[rawr]

The full set of current Pentaxplus YouTube videos:

pentaxplus - YouTube

The arrival of a batch of K-70 videos now is rather strange. Camera was released mid 2016.

[parinya-ekparinya]

The arrival of a batch of K-70 videos now is rather strange. Camera was released mid 2016.

Thinking the same thing. Further, rather than releasing the ads, they are all tutorial videos. The information should be most valuable to the current K-70 owners. Is this the act to relieve the burden from their support team? I doubt that.

Anyway, I believe that we will not see a K-70 successor/replacement in the upcoming years, at least for 2 years. It is not worth their effort if they are going to release a successor soon.

[rawr]

Is this the act to relieve the burden from their support team? I doubt that.

Many of the Pentax videos on that YouTube account aren't meant to be viewed stand-alone. They are embedded into web pages somewhere, like many of the small video clips there about specific K-1 camera features, for example.

So in Ricoh Japan there is probably a new K-70 'microsite' somewhere that displays those video clips on a web page. That's the context we may be unaware of.

[bladerunner6]

I am dubious of marketing videos as an effective vehicles to drive sales.

I have looked at the view counts for marketing versus other types of videos and they seem low.

[parinya-ekparinya]

Many of the Pentax videos on that YouTube account aren't meant to be viewed stand-alone. They are embedded into web pages somewhere, like many of the small video clips there about specific K-1 camera features, for example.

So in Ricoh Japan there is probably a new K-70 'microsite' somewhere that displays those video clips on a web page. That's the context we may be unaware of.

Good point about embedded videos. But I still could not understand why they did it this late for the camera that was released in 2016.

---------- Post added 08-25-18 at 02:17 PM ----------

I am dubious of marketing videos as an effective vehicles to drive sales.

I have looked at the view counts for marketing versus other types of videos and they seem low.

Totally agree. These days, I believe that many people spend more time on gear reviews rather than ads.

[Larrymc]

Pentax is a sort of Subaru of the cameras and lens makers

I was thinking the same thing a couple of days ago!

[bladerunner6]

I was thinking the same thing a couple of days ago!

Pentax is about love and they should have lots of dogs and kids in their ads?

[Kunzite]

Many of the Pentax videos on that YouTube account aren't meant to be viewed stand-alone. They are embedded into web pages somewhere, like many of the small video clips there about specific K-1 camera features, for example.

So in Ricoh Japan there is probably a new K-70 'microsite' somewhere that displays those video clips on a web page. That's the context we may be unaware of.

Like this?
PENTAX K-70??????????????????? / Beautiful Photo-life | RICOH IMAGING

[rawr]

Like this?

Exactly ... But why it took two years after camera release to do something like this remains a mystery.

FWIW, there are some other interesting items in the Photofile area of the site too [in Japanese]:

Beautiful Photo-life | RICOH IMAGING