Originally posted by Mistral75 Sales of Other \ Smart Vision = ¥4.4bn = $40.35m.
Just a minor point, but Q1 is historically below average and annual revenue to Ricoh (not retailers) for Smart Vision should be over $200 million US. If total production volume (including lenses, accessories) is 400,000 pieces, that's an average of at least $500 per unit. Surely that is enough volume to pay to keep building current cameras and the pieces that go on those cameras, but it might not be enough to launch a completely new system (especially when Other is barely profitable).
The entire MILCs eliminating DSLRs argument is based on a fallacy that mirrorless cameras have inherent advantages that will make DSLRs obsolete. For a camera that one holds in their hands and puts to their face (which leads to all such cameras having relatively close dimensions), there are zero advantages to taking photographs with a mirrorless camera. MILCs were never mainstream, mass market products like DSLRs, and the launch of new mirrorless products to a mature industry where the mass market DSLRs have been rapidly declining for 6 years, should result in some growth. Instead the market for MILCs has been flat. Anyone can pull out a single year's statistics to make their desired argument, but in no marketing textbook will the the long term growth pattern of MILCs be used as an example of a new technology overtaking an older one.
Having the two largest camera manufacturers launch new MILCs at the same time should boost the overall numbers for a short period of time, but unless there is something about Nikon and Canon MILCs that is head and shoulders better than Sony MILCs (so that a large number of people purchase MILCs who would never consider buying a Sony), after the initial surge the MILC market will be back to flat. This is the two-edged sword for Sony, they need to show growth in the MILC market to get Sony Corp to invest in developing new camera models, but if the number of Sony cameras sold declines because of Canon and Nikon displacing Sony models, the camera division is no better off.