Originally posted by RobA_Oz The video interview was clear, as Chris Mak says, but we probably should be careful in taking his words too literally, as it was also clear to me that he was a hesitant English speaker, and “develop” could refer to a concept, a detail design or a pre-production design review. I hope it’s the latter, but I wouldn’t bet too much on that hope, given the pace at which things seem to be moving within the Pentax division.
More important than the exact meaning of the Ricoh/Pentax rep.'s words in the interview would be what is happening in the camera and lenses market as a whole. It is not just at Pentax that APSC is taking a back ride. Sony heavily prioritized the FE mount and Canon users are still waiting for a 7DmkIII, only to see a whole new Canon eos R system get a lot of love with a FF body and 4 new lenses. What should 7DmkII users actually expect after seeing their last update in 2014? Nikon released a D500, but will there even be a D500mkII, or will the Z FF cameras take over for those wanting a compact system?
APSC is no longer what it was 5 years ago, when the K3 impressed.
I simply don't take it as a given that Pentax will nurture APSC, when they obviously see much more potential in FF at the moment and are looking to the future. It's nice that the Pentax rep. said that they were "now starting to develop" a DSL to be positioned as a K3 successor, but when I hear Asahiman stating that the deveoping power is now going to FF, I am not that surprised. The same is going on at Sony, Canon and Nikon, and then the mirrorless FF platform in particular. Even 4/3 Panasonic is jumping aboard FF.
Without doubt Ricoh will not be blind to what is going on presently. No body will ever materialize if a companies management sees no potential. Ricoh sees potential in FF, but do they see potential in APSC?
Chris